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Archive for February, 2016

What is Breakthrough Coaching?

Tuesday, February 16th, 2016

New 2014 BTC logoWhat is Breakthrough Coaching?

Breakthrough Coaching is a practice management consulting and personal coaching firm that teaches an outcome-based, functionally, oriented system of procedures that focuses on preparing chiropractors to become the primary providers of the prevention and wellness services driving healthcare reform today.


Tip of the Month by Dr. Mark Sanna


CEO, Breakthrough Coaching        


Hire a Marketing Chiropractic Assistant

Some chiropractors cringe when the word “marketing” is brought up.  Very often, doctors will ask, “Do I really have to market my practice?”  Short answer: Yes!  Remember, your practice is a business, and new patients are its life blood.  Without new patients, your practice is in a state of decline, and if this situation is left unattended for long, your business will be in jeopardy.  The fact of the matter is, if your lights are on and your doors are unlocked, you are marketing your practice.  With a little more focused attention and thought, you can make a huge difference in the bottom line – cash flow.  One great option is to address this issue is to hire and train a dedicated Marketing specialist.

One of the biggest concerns doctors have is that they believe they can’t afford to put another team member on staff to focus on marketing.  However, time and again, it’s been proven that this person can more than pay for themselves with the efforts in the community and in-house to market your practice.  Just the addition of an extra 3-5 new patients per month can be a significant increase for your practice. However, with the consistent marketing efforts of your team member, many times that number are likely to be flooding your office, thus making the salary paid to this team member well worth it.

Practices that have a marketing representative devoted to promotion of the practice consistently report higher than average new patient statistics.  Keeping the plates spinning at all times and in all directions assures that a healthy amount of new business will constantly flow in.  Sit back and watch the abundance of new patients pour into your office with the right marketing team member!

Click here to learn more about Breakthrough Coaching!



At, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

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ScripHessco tables are completely reconditioned by our factory trained technicians and guaranteed. Click here for a list of available tables.



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