Complementary and Alternative Medicine (CAM) therapies treat the whole person, targeting the cause of illness rather than its symptoms. This White Paper, “Healthcare Revolution: The Growing Popularity of Complementary and Alternative Medicine (CAM),” explores why a growing number of healthcare professionals and consumers are adopting CAM – and changing the fabric of the U.S. healthcare system.

CAM’s patient-centric approach emphasizes prevention and individualized programs of care:

• Studies show that massage therapy (MT) increases endorphins and serotonin, chemicals that act as natural painkillers and mood regulators.
• Chiropractic treatment of neck pain provides more relief than over-the-counter drugs like aspirin and ibuprofen.
• Acupuncture has been studied for a wide range of pain conditions, such as post-operative dental pain, carpal tunnel syndrome, fibromyalgia, headache, low back pain, menstrual cramps, myofascial pain, osteoarthritis and tennis elbow.

CAM’s growing popularity highlights a number of opportunities to explore alternative therapies that can be incorporated with conventional medicine.