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Five Internet Marketing Secrets for Chiropractors

Thursday, June 30th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

Breakthrough Coaching Logo

A successful Internet marketing plan for your chiropractic practice hinges on attracting a high volume of traffic to your website and creating a high rate of conversion. Traffic means the number of unique visitors who view your website. Conversion refers to the number of people who took the step of contacting you after viewing your website. The most successful websites not only have high traffic, but high targeted traffic. This means that your website attracts your ideal patients: those individuals who have the need, desire and finances to afford your chiropractic care. You also want your website to increase the conversion of these potential new patients into actual booked appointments in your practice. So, while traffic and conversion are essential components for Internet success, let’s focus on taking it to the next level and those secrets that you can deploy to increase targeted traffic and conversion to appointments. The Internet marketing strategies that I will share with you, if executed properly and on a regular basis, will yield a bounty of new patients ready to invest in chiropractic care.

Place “Contact Me” Above the Fold

Have you ever had a hard time locating a business’ phone number on an advertisement? Such an obvious advertising error can also cause visitors to your website to become frustrated and ultimately deter them from pursuing care in your practice. Professional website designers track something called “UX”, for “User Experience”. UX is the way a person feels when navigating a website. Does your practice website create a great UX or is your website resulting in frustrated visitors who quickly move on to your competitors’ sites? One essential feature of great UX is to have your contact information placed prevalently at the top of the page. “Above the fold” means that the information is located above the point at which someone must scroll to view the lower part of a webpage. Your contact information, including your phone number, e-mail address and physical address should appear above the fold on every page of your website.

All Pages are Landing Pages

You may have heard of the term “landing pages” in chiropractic Internet marketing. The phrase refers to a page that a website visitor lands after clicking on a hyperlink. There are two types of landing pages, reference and transactional. A reference landing page is focused on information and education. A transactional landing page encourages the visitor to take action, such as entering their contact information, making a purchase or scheduling an appointment. In chiropractic Internet marketing, you should focus on creating landing pages that are a hybrid of transactional and reference. Be sure your landing pages feature patient education, while at the same time they direct the visitor to contact your office for more information or to schedule an appointment. Using this technique, all pages on your website become functional landing pages, directing the visitor to take a step closer to becoming a new patient.

Far-Reaching Results from Patient Testimonials

Neilsen Media Research is a global information and measurement company that provides market research, insights and data about what people watch and what people buy. Neilsen reports that 92% of global consumers trust “earned media”, which means word-of-mouth referrals. Neilsen also tells us that 70% of online consumers trust online testimonials and reviews. Traditional chiropractic media marketers know that word-of-mouth referrals have the best return on investment of any type of marketing or advertizing.  Referrals from satisfied patients cost you nothing and yield the most ideal new patients. Online testimonials and reviews, which are virtually the same things, are modern-day word-of-mouth referrals. Check with your state regulations before posting patient testimonials online, as some states have specific rules concerning their use. Also, be sure that your practice is HIPAA compliant in the use of all testimonials. Your testimonials will garner greater traction if you funnel them through your website and blog. Using video testimonials on your sites and on a YouTube channel achieves a double benefit. Video engages viewers, and this causes them to spend more time on your website. This is called creating a “sticky” page and it results in the second benefit of increasing your positioning with the search engines, called “Search Engine Optimization” or SEO. A warning about Google Places, Yelp and other review sites: while positive reviews can most definitely help with SEO, one bad review can become a serious blot on your good reputation.

Words, Words, and More Words

Google has made it known that the very best, most valuable and long-lasting SEO begins with original, informative text. This is the type of SEO that results in high rankings for your website and yields the most targeted traffic. If writing short articles to educate your patients in the value of the services your perform and the products you dispense is not high in your skill set, you should engage the services on an outsourced copy writing company that is familiar with the chiropractic market. A stagnant website, with unchanging copy serves about the same value as an out-of-date practice brochure. Even worse, a stagnant website can undermine your marketing efforts, as it will result in a plummet in your website’s ranking. There are several firms in the chiropractic marketplace that employ professional copy writers who stay on top of advances in the field of chiropractic, as well as SEO tactics and strategies. By adding several short blogs each week to your online marketing portfolio and by consistently adding fresh content to your website, you will build a strong online presence that will generate targeted traffic and great conversion for the long term.

Express Your Personality

While maintaining a professional image is especially important in online chiropractic marketing, if you don’t express your and your practice’s unique personality online, you will appear like every other chiropractor.  The most successful online chiropractic marketers post selected photos of their family, hobbies and interests on Facebook. Just as displaying original art in your practice’s Reception Room can convey your individuality; your online marketing should display your unique personality and passions. People, including those individuals who are your potential new patients, crave personal relationships. Your website should convey your personal life to a limited degree. On the “About Us” page, be sure to feature some photos of your family and those of your practice team. Post quotes from your team members about how they feel about your practice and their careers. Take the opportunity to let your collective light shine online!

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

 

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How to Make Your Chiropractic Practice Grow

Monday, May 16th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

Breakthrough Coaching Logo

Building a successful chiropractic practice can be a competitive business. You must continually advance your practice by attracting new patients, maintaining the ones you already have and incorporating new technologies and techniques. This is something you must do continually or your practice will stagnate rather than expand.

 

Win on the Web

There is a high likelihood that your next new patient will search for you on the web even if they have been referred by one of your current patients. Make sure that their first impression of your practice is excellent by hiring a professional web designer to build a website for your practice. Make sure that the content is written with search engine optimization in mind, so prospective patients will find you when searching the web. If you don’t already have a catchy phrase or brilliant logo for your practice, now would be the time to create one. Include well produced, short video clips so that patients can get to know something about you before coming to your practice. Patients come to your practice assuming you know how to do chiropractic, but what they really want is to get to know you and your staff. They want to be welcomed and feel that they have made a good decision on how to spend their hard earned dollars on their health. If they like how they are treated and feel you have their best interests at heart, then they will trust you.

 

Review Your Software

If you are serious about expanding your chiropractic practice, you must be sure the software system you have in place will accommodate the growth and the requirements of electronic records management. If you’re unsure if you have the right software, you will need to review several different systems to determine which will best suit your needs. Practice can become a nightmare if you don’t have the proper software to track appointments, insurance claims, patient records, and payments. The right software should allow you to file insurance claims electronically to save you time and paperwork. A good piece of software will allow you to track your practice, spot trends in services and reimbursement, and help you grow into a profitable practice all at the same time.

 

Market Internally

Internal marketing and word-of-mouth advertising are the best two ways to attract new patients. They are also the least expensive methods of advertising. Word-of-mouth is spread mostly by people who come to you for chiropractic services and are pleased with your work. Patients who are pleased with their chiropractor, typically recommend them to their friends and family members. You can encourage former patients who no longer visit you by reaching out to them with reminder postcards for a check-up or for other services. If you don’t get an immediate response, continue to mail on a quarterly basis. It often takes several contacts before a reminder will spur someone into action. In addition to postcards, write and send a monthly newsletter to all of your patients via e-mail. Include useful information that educates your patients while subtly promoting your practice.

 

Maintain Current Patients

Although it is normal to lose some patients, you can advance your chiropractic practice by maintaining as many as possible. According to expert practice builders, twenty five percent of your marketing efforts should be focused on attracting new patients to your practice. Your main focus should be on retaining your current patients. Make sure that your current patients are satisfied with your service so they won’t think about finding another chiropractor. Build strong relationships with your patients. Chiropractors who focus on their patients and establish strong relationships increase their revenues, even during financially hard times. Make an effort to remember each patient’s personal information and family members’ names to show that you value their business and see them as an important part of your practice. Solicit your patients’ feedback about their experience with your practice and use the information to realize your strengths and fix your weaknesses.

 

Attract New Patients

Even if you have a large patient base, over time some patients will stop coming in for various reasons. They may move, lose or change their insurance or simply decide to try another chiropractor. Play an active role in your community. Performing community outreach by volunteering to speak at schools, service organizations, local employers and other groups is a highly effective way to attract new patients. Give presentations on topics consistent with your philosophy on health and wellness to bring visibility to your practice and promote your expertise.

 

Most organizations won’t mind if you pass out business cards after your talk. Even if you don’t, people who are looking for a chiropractor will remember your presentation and will locate you via your website. Where state laws allow, you can make yourself especially attractive to new patients by giving them a special offer. Offer a complementary consultation or other service and let people know that you will extend the offer to their family members, friends and co-workers. Reward people who refer new patients to your practice. Give them a small item, such as a gift card, for each family member or friend they refer to you.

 

Expand Your Services

One way to grow your practice is by offering new products services. There are many services that are compatible with chiropractic care. Nutritional supplements, orthotics and supports are natural compliments to chiropractic care. Massage therapy, acupuncture and exercise therapy are high demand procedures that fit well in a chiropractic setting.  Research the services that are in demand and determine whether they will be profitable for your practice to offer them.  Be aware of the services that other health care providers are offering in your community to be sure that your practice remains competitive. Review the pages of this and other chiropractic publications on a regular basis to keep up to date on current practice trends.

 

Add New Technologies

One important way to advance your chiropractic practice is to keep your technology up-to-date. This is especially important when a new technique or piece of equipment can help differentiate your practice by making your procedures easier and more comfortable for your patients. For example, you can switch to digital x-rays that can be read immediately and deliver less exposure to radiation. The new generations of hand-held instrument adjusting devices come equipped with auditory feedback signals that indicate to both doctor and patients that a desired level of movement has been achieved. Many chiropractors are finding that laser therapy is an excellent high-tech adjunct to the traditional modalities they offer. The results are well documented and providing laser therapy can create the cutting-edge buzz that helps to grow a practice. Feature your use of technology prominently in your ads and on your website. Send postcards to patients notifying them when you incorporate something new and beneficial into your practice.

 

Focus on Your Patients

Make the choice to establish, build, and retain solid relationships with your patients. Listen to what they want and treat them well. Give them the intrinsic value they seek from choosing your practice. Deliver quality care above and beyond what they expect. The payback for you will be increased patient referrals, more satisfied patients, and greater profitability. It is then that your practice can continue to grow and truly flourish.

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such asBiofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

 

Aging Americans Find New Avenues for Pain Relief with Complementary and Alternative Medicine

Tuesday, November 11th, 2014

Authored by:
KRAY KIBLER, Chief Operating Officer and Chief Financial Officer, Scrip Companies
CRAIG HOOD, Executive Vice President, Allegro Medical

The growth in the number and proportion of older adults in the United States has reached unprecedented levels, creating a number of issues for Baby Boomers, including a rise in chronic conditions, greater demand for pain relief, overuse of pharmaceuticals and high prescription expenditures. Combined with the looming physician shortage, the U.S. healthcare system faces the potential for longer waiting times and lower quality of medical care.

Seniors represent 13.7 percent of the United States population, about one in seven Americans.2 Almost 92 percent of older adults have at least one chronic condition, and 77 percent have at least two. Some type of disability, such as difficulty in hearing, vision, cognition and ambulation, was reported by 36 percent of adults aged 65 and over.

In the midst of these trends, Complementary and Alternative Medicine (CAM), the wide array of healthcare practices, products and therapies that are distinct from those used in conventional medicine, is expected to experience unprecedented popularity. CAM practices are diverse and include chiropractic, massage therapy, acupuncture, nutritional medicine, naturopathy, herbalism, Ayurveda, Reiki, laser therapy and electrotherapy.
CAM also includes a large and diverse group of orally or topically administered products such as herbal medicines, botanicals and probiotics that are widely marketed and readily available, often sold as dietary supplements.

CAM therapies emphasize the natural healing ability of the body and prevention versus the conventional approach of treating disease and its symptoms. A growing number of traditional healthcare professionals have begun to integrate CAM into their treatment programs for its proven benefits, including pain and injury prevention, post-surgical treatment and non-invasive pain relief. For instance, the Mayo Clinic has incorporated massage therapy into post-surgical treatment.
The Mayo Clinic has incorporated massage therapy into post-surgical treatment, and California now allows chiropractic services for reimbursement when they are provided in federally qualified health centers (FQHC) and rural health clinics (RHC) — further demonstrating the mainstream acceptance of chiropractic.

The purpose of CAM is to move patients toward complete wellness, helping them to discover and understand the hidden causes of health challenges, creating a customized and comprehensive treatment plan, and investing in healthy aging to achieve lower disability rates down the road.

PAIN MANAGEMENT IN AMERICA
Pain is the most frequent reason patients visit the emergency department (ED) — over 70 percent. A number of studies show that fewer than half of post-operative patients receive adequate pain relief, despite the fact that poor pain management puts patients at risk, creates needless suffering, and increases costs of care.

It is also well documented that certain populations, including seniors, bear the burden of chronic pain disproportionately. Given the high cost of pain in human lives, dollars, and social consequences, CAM presents an avenue for relieving pain across the healthcare continuum.

The goal of pain management is to improve a patient’s quality of life. Paradoxically, advances in medicine that have led to greater survival rates among patients with cancer, heart disease, HIV/AIDS, stroke, traumatic brain injury and many other diseases have increased the number of people living with chronic pain.

The physician shortage will aggravate the issue of pain management. Currently, there is a shortage of more than 13,000 physicians, with the expected shortfall to grow 10-fold within 12 years.

HOW CAM ADDRESSES ACCESS ISSUES
Licensed chiropractors, massage therapists, acupuncturists and naturopathic physicians continue to be sought after as accessible and cost-effective healthcare solutions. CAM providers are held to the same strict standards of quality as conventional providers including advanced education, licensure, credentialing, the delivery of evidence-based care, and accountability for outcomes.

CAM providers, especially chiropractors and naturopathic physicians, represent first-contact providers and maintain referral relationships with conventional medical providers when services beyond the CAM practice become necessary. Overall, the practice of CAM has risen dramatically in recent years. According to the National Institutes of Health, an estimated 18 million Americans receive massage therapy each year, while chiropractors treat more than 30 million people annually.

A National Institutes of Health study found that among insured patients with back pain, fibromyalgia, and menopause symptoms, those who use CAM have lower insurance expenditures than those who do not use CAM. The study noted that CAM therapies avoid high technology and offer inexpensive remedies. CAM providers in this study included chiropractors, licensed massage therapists, acupuncturists, and naturopathic physicians.

The results suggested that, because individuals with high disease burden typically drive the majority of claims expense, the potential for savings is much greater for CAM users. What’s more, the trend toward the integration of CAM into standard care will improve access to care for many Baby Boomers.

PAIN MANAGEMENT OPTIONS
Chiropractic: Chiropractic treatment of neck and back pain, which is common among aging Americans, provides more relief than over-the-counter drugs like aspirin and ibuprofen. In one
study, after 12 weeks of treatment more than half treated reported at least 75 percent reduction in pain compared with one-third in the drug group. A year later more than 50 percent of those treated with chiropractic reported significant decrease in pain. In contrast, the patients taking pain killers had upped their dosage during the same period.

Massage Therapy: Studies show that massage therapy increases endorphins and serotonin, chemicals that act as natural painkillers and mood regulators. Massage therapy also reduces levels of the stress hormone cortisol, and turns off genes associated with inflammation and its associated pain, which in turn relieves muscle soreness. Moderate to deep pressure massage can activate the vagus nerve which regulates heartbeat, helping seniors experience pain relief for a number of conditions. Studies also show that massage helps reduce anxiety, pain and nausea in cancer patients by 44 percent, and also raises the level of cancer-fighting white blood cells.

Acupuncture: Acupuncture has been shown to relieve a wide range of pain conditions that impact seniors, such as carpal tunnel syndrome, fibromyalgia, headache, low back pain, myofascial pain and osteoarthritis. One study found that during acupuncture trials for patients with chronic low back pain, only 15 percent of subjects who received genuine acupuncture treatment needed extra pain medication, compared with 34 percent who were receiving placebo treatments, and 59 percent receiving conventional therapy. Furthermore, long-term pain reduction was achieved more effectively in subjects who received either real or placebo acupuncture versus those who received conventional therapy.

KEY ISSUES IN ADDRESSING PAIN MANAGEMENT FOR AGING AMERICANS
Population Boom
The population of Americans aged 65 years or older during the next 25 years is expected to reach about 72 million. By 2030, older adults will account for roughly 20 percent of the U.S. population.

During the past century, a major shift occurred in the leading causes of death for all age groups, including older adults, from infectious
diseases and acute illnesses to chronic diseases and degenerative illnesses. More than a quarter of all Americans and two out of every three older Americans have multiple chronic conditions, and treatment for this population accounts for 66 percent of the country’s healthcare budget.

The cost of providing healthcare for one person aged 65 or older is three to five times higher than the cost for someone younger than 65. Although the risk of developing chronic diseases increases as a person ages, the root causes of many of these diseases often begin early in life. Practicing healthy behaviors from an early age and getting recommended screenings can substantially reduce a person’s risk of developing chronic diseases and associated disabilities.

Overuse and abuse of pharmaceuticals
For decades, the most important tool in a health toolkit was the prescription pad, with an emphasis placed on treating an illness rather than focusing on prevention and treating the whole body. Hundreds of thousands of the nation’s seniors misuse prescription drugs, including painkillers, anxiety medications and other pharmaceuticals for treating a number of conditions from joint pain to depression.

Doctors are prescribing highly addictive drugs to older patients at record levels, according to a USA TODAY examination of government data. The impact,as measured in overdose deaths, ED visits and admissions to treatment programs, is considerable. Studies project that the number of seniors misusing pharmaceuticals will keep growing, fueled by the aging Baby Boomer population. Among the most common prescriptions given to older patients are opioid pain relievers and benzodiazepines, the psychoactive medications, such as Xanax and Valium, often used for anxiety. According to data from IMS Health, which tracks drug dispensing for the government, the 55 million opioid prescriptions written in 2013 for people 65 and over marked a 20 percent increase over five years — nearly double the growth rate of the senior population.

The average number of seniors dependent on prescription pain relievers in the past year reached an estimated 336,000, up from 132,000 a decade earlier, according to data from the Substance Abuse and Mental Health Services Administration (SAMHSA). Annual ED visits by people 65 and over for pharmaceutical complications climbed more than 50 percent during that time, and the rate of overdose deaths among people 55 and older, regardless of drug type,
nearly tripled from 1999 to 2010, to 9.4 fatalities per 100,000 people, according to the Centers for Disease Control and Prevention.

The economic impact of medication-related problems in persons over the age of 65 is as much of an issue as Alzheimer’s disease, cancer, cardiovascular disease and diabetes. Medication-related problems are estimated to be one of the top five causes of death in that age group, and a major cause of confusion, depression, falls, disability and loss of independence.

Rising cost of pharmaceuticals/drugs
Fifty percent of seniors take eight or more prescriptions on average. Top contributors to the cost trend among Baby Boomers include diabetes (28.3 percent), rheumatological (14.6 percent), and asthma and chronic obstructive pulmonary disease (COPD) drugs (14.3 percent), according to the 2010 Medco Drug Trend Report. Medco also found that as many as 75 percent of insured Americans in the Baby Boomer group are currently taking at least one medication for a chronic condition, and more than half are regularly taking three or more drugs. A 30-day supply of six of the 11 name-brand drugs that Medicare beneficiaries use the most cost more than $250 each.

CAM: EXPLORING ALTERNATIVES
CAM’s growing popularity highlights a path for improving conventional medicine and mitigating the three-pronged challenge of cost, access and quality. Fortunately,U.S.medical schools are developing CAM course work, and managed care organizations are providing some coverage for CAM therapies. A study by Harvard Medical School researchers, looking at trends over the past half-century, indicates that CAM will play a role in the U.S. healthcare system for the foreseeable future.

The study examined trends in the use of 20 different CAMs, covering everything from acupuncture to yoga, among representative socio-demographic groups across the continental U.S.
The findings show that:

  • Most of CAM therapies have steadily increased in popularity since the 1960s
  • Of those respondents who had tried an alternative therapy, almost 50 percent were still
    using it 11 to 20 years later
  • Most CAM therapies are used–at least in part–as preventative measures or as part of a regular fitness program
  • Demand for CAM is likely to grow.

HEALTHCARE WORKERS LEADING THE WAY IN THE CAM ADOPTION
Baby Boomers’ willingness to adopt innovative services is likely to hasten progress in patient- managed technology, such as mobile health, and reform in pain management approaches. The shift toward CAM will become exponential, especially given that many CAM approaches are no longer considered “alternative” for healthcare workers, the majority of whom use some form of CAM for themselves.

In fact, 76 percent of healthcare workers use CAM, compared to 63 percent of the general population. What’s more, healthcare providers, including doctors and nurses, were more than twice as likely to have used practitioner-based CAM, and nearly three times as likely to use self-treatment with CAM, during the prior year than support workers.

CONCLUSION
An increase in the number of chiropractors, massage therapists and acupuncturists has sparked an industry focused on providing high quality CAM equipment, supplies, life-enhancing products and the latest technology for consumers and businesses. Such medical developments and techniques are poised to change the face of healthcare.

At the same time, Baby Boomers are re-examining their priorities and taking better care of themselves, following basic health principles, such as exercising, eating whole foods, getting plenty of sleep, avoiding tobacco, sun exposure and stress, and increasingly turning to CAM as an important part of their overall healthcare. This fundamental behavioral shift will help to curb reliance on costly conventional medical care and improve overall pain management. To meet this coming upsurge in demand for real healthcare value, fully integrated CAM providers and CAM insurance benefits will play a critical role.

Download the pdf version by Clicking Here.

ScripHessco Teams up with the Professional Football Chiropractic Society

Tuesday, February 11th, 2014

February 11, 2014

FOR IMMEDIATE RELEASE:

ScripHessco Teams up with the Professional Football Chiropractic Society

 

(February 11, Bolingbrook,IL) –ScripHessco announced today its partnership with the Professional Football Chiropractic Society (PFCS) as the 2014-2015 title sponsor.  Scrip Hessco will also be the official distribution partner and table supplier to the PFCS.

In addition, ScripHessco and the PFCS will collaborate during the NFL Scouting Combine in Indianapolis in February to fulfill a need within the industry.  Together, they will launch a new networking event called the “Chiropractic Combine” in which chiropractic students and doctors meet in a social setting to discuss trends in sports chiropractic, open chiropractic positions in sports and professional football, and available associate positions within the field.

“We hear from very qualified students seeking jobs and from top doctors in need of new associates as well as sports chiropractors looking to better use their skills,” stated Kyle Prusso, President of the PFCS  and team chiropractor for the Oakland Raiders NFL football team.  “The idea originated with one of our members, Alan Sokoloff of the Baltimore Ravens.  The PFCS board and I all agreed that ScripHessco was a natural to join our team in bringing quality graduates and hiring doctors together during our PFCS Continuing Education Seminar because of their long history of supporting and giving back to the chiropractic community.”

“ScripHessco has quietly served the industry through foundations and associations for years,” added Frank Brady, Chairman of the PFCS and team chiropractor for the Philadelphia Eagles NFL football team.  “We feel it’s important to partner with an industry leader that supports the cause of chiropractic, and ScripHessco is clearly the player we want on our team.”

“Through their work with world class athletes, NFL players, and educational seminars, the PFCS has made significant contributions to advance awareness of the importance and healing nature of chiropractic,” stated Kray Kibler, CEO of Scrip Companies, parent of ScripHessco. “We look forward to working together as a team and building relationships in support of this industry.”

Registrations are being taken now for the Continuing Education Seminar February 21-22 in Indianapolis, IN and for the Chiropractic Combine on Friday, February 21 at 6:00 pm at www.ProFootballChiros.com.

About ScripHessco:

ScripHessco, www.scriphessco.com, is the leading supplier to the chiropractic profession, offering an unparalleled selection of supplies and equipment for a one-stop shopping experience. ScripHessco has a long history of providing support to the chiropractic community through its contributions to the Foundation for Chiropractic Progress, various industry foundations and associations, and now through the Professional Football Chiropractic Society.

About the Professional Football Chiropractic Society:

Professional Football Chiropractic Society (PFCS), www.ProFootballChiros.com is an organization of chiropractors who provide the highest quality Chiropractic health care to the elite athletes of Professional Football. Our mission is to communicate and provide education. To initiate and continue a better understanding of Chiropractic for athletes, coaches, administrative and healthcare staff of our respective teams. It is our goal to enhance the health and performance of each and every individual athlete, so they may express their optimal health potential.

Contact: 

Julie Lohmeier, ScripHessco

jlohmeier@scripco.com

630-771-7408

www.scriphessco.com

 

Dr. Kyle Prusso

docprusso@yahoo.com
925-766-8275

Dr. Frank Brady

prodoc@comcast.net

Parker Seminars in Las Vegas

Monday, January 6th, 2014

Join us at the Parker Seminars in Las Vegas – January 2014.  If you are there stop by our booth 309 to hear about our new chiropractic supplies and equipment.

 

Parker Seminars in Las Vegas – January 2014

The World’s LARGEST Chiropractic Seminar is Heading to Las Vegas!

If there was ever a time to experience Parker Seminars, the world’s top chiropractic seminar series, that time is January 9-11 in Las Vegas, where practicing chiropractors, speakers, and coaches from around the world are meeting for our flagship event. It’s PARKER SEMINARS LAS VEGAS 2014, and it’s set to be our biggest, most extraordinary seminar yet!

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry.  Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Citrus II® Hospital Germicidal Deodorizing Cleaner

Friday, December 13th, 2013

Tried and True Favorites

Trusted and loved by Doctors and patients alike.

Customer Review

I have confidence that this really does disinfect; isn’t oily; cleans well; and doesn’t dry out my equipment or my hands! By Joanie

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Citrus II® Hospital Germicidal Deodorizing Cleaner

Citrus II® Hospital Germicidal Deodorizing Cleaner is designed specifically as a general non-acid cleaner and disinfectant. In addition, this product deodorizes those areas which generally are hard to keep fresh smelling. This is a Bactericidal, Virucidal, Tuberculoidal, Fungicidal, Disinfectant and Cleaner.

Cleans, deodorizes, and disinfects surfaces, equipment, and non-critical instruments. A broad spectrum germicidal cleaner, effective as a bactericide, fungicide, and virucide, including Hepatitis B and C, HIV-1 (AIDS) and Tuberculosis, with excellent residual biocide action. It’s also effective against mold and mildew. Great for use in veterinarian offices and clinics, effective against Parvo Virus. EPA-registered, non-alcohol formula contains no toxic chemicals such as phenols or glutaraldehydes, and is tested safe for a variety of surfaces including vinyl and naugahyde. It’s non-acidic, non-corrosive, and non-staining. Citrus II® is ready-to-use so there’s no inconvenient mixing, dilution, or activation required as with concentrates. Refreshing citrus scent keeps the facility smelling clean and fresh.

Deluxe Full-Spine Posture Pump Model 4100

Monday, December 2nd, 2013

Deluxe Full-Spine Posture Pump Model 4100 – Tried & true favorites with tried & true savings!

Customer review

Patients that previously experienced failure with expensive computerized traction are finding relief with this simple device. by Dr. G


Models 1000 & 2000 combined!

  • Model 1000 Posture Pump Cervical Spine Trainer: Patented breakthrough in corrective-home-care. Expands, shapes and molds from within the lordotic concavity. Employs EED (Expanding Ellipsoidal Decompression) and pressure-over-time.
  • Model 2000 Posture Pump Elliptical Back Rocker: Dual vectored cells separate thoraco-lumbar/lumbo-sacral joints into their natural elliptical configuration. Rocking creates motion decompression. This patented corrective-home-care appliance attacks joint-locking with EED and pressure-over-time.

As seen on The Doctors

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Choosing an Chiropractic Adjusting Table

Tuesday, March 8th, 2011

Choosing an Adjusting Table

By Steve Keller

Choosing the right chiropractic equipment for your office can be very confusing.  What brands do I consider?  What features do I need?  Do certain options make sense?  Should I buy new or used?  The list can be endless.

An adjusting chiropractic table is the most important piece of equipment you will have in your office. It will be the main platform for the treatment of your patients. There are plenty of very good manufacturers of adjusting chiropractic tables on the market. Most make tables that fit a variety of techniques. Lloyd Table Company, Pivotal Health Solutions, Williams Healthcare, Hill Labs and Elite tables are a few of the major brands that currently make adjusting tables in a variety of models.  So how do you choose what you need?

Step 1. Make a list of the features you want on the Chiropractic table.

A lot of this will be determined by the techniques you currently practice and would like to learn in the future. Some features to consider are: 

  • Hylo – this feature takes a patient from a standing position to a flat position.
  • Elevation, which will electrically vary the height of the table in order to perform different techniques on the same table or enable to doctors of different heights to effectively use one table.
  • Drops (manual or automatic) – a section of the table that can be cocked and dropped when a thrust is applied to aid or enhance the adjustment.
  • Flexion/distraction (manual or automatic) for treatment of the low back. This feature allows the pelvic section of the table to flex downward and extend outward to aid or enhance the adjustment and to help stretch out the low back
  • Chest breakaway—the chest piece breaks away in order to help facilitate the treatment of pregnant or obese patients.  

One feature that I always suggest is the elevation feature. First, the cost of this feature is currently diminished because you can take advantage of the Section 44 handicapped access tax credit. This allows for a 50 percent tax credit to be taken off the purchase price of the table that includes this option. In many cases, this makes the final cost of the table less than the same table in a stationary format would cost.  Second, the elevation feature also allows for much flexibility. It allows for one table to be used by a variety of doctors. For example, a 5’ 10” doctor can treat a patient followed by a 6’ 4” doctor treating another patient by simply raising the height of the table to adjust to differing height of the doctor. In addition, you can perform a drop technique at the proper height, normally a lower height, and then increase the height to a higher height to perform a low-force technique or soft-tissue work. Elevation may be added or purchased on a variety of adjusting table models. It can be included on a drop table, a low-force technique table, a flexion/distraction table and so on.

Step 2. Consider different tables depending on your budget, experience, recommendations.

 A lot of this may be determined by your experience and suggestions from others—what tables you are used to using in clinic, the tables your teachers suggest, or the tables your associates like.

A major factor will also be budget. Adjusting tables will vary greatly in price—from a flat stationary table for under $500 to a Lloyd Ultimate table with virtually every possible feature available for more than $20,000.

Work on as many different tables as possible to find the features that best fit you. For example, drops will vary in speed and mechanics; some people will only want manual flexion and others will want the automatic feature.

The main thing to remember is that just because it works best for one doctor does not mean it will work best for you. Try not to purchase a table without working on it. Just because it has a look that you like does not mean it will operate in a manner that suits you. In addition, utilize the knowledge of the people you trust who have purchased and used the tables.  

Step 3. Consider new versus used Chiropractic tables. 

To buy a new or used Chiropractic table is probably the most asked question when shopping for a table. Again, this comes down to budget.  If you are running a successful practice, have the funds or could use the tax write-offs, then new table is definitely the preference. If you are starting up a new practice, used is an option.

The problem when purchasing used table is you don’t ever really know how much time is left for practical use of the table. Tables have many different mechanical features, such as electric motors, hydraulics, mechanical mechanisms like drops. All of these things break and wear out, and they can be very expensive to fix, so many times the old adage “If it looks too good to be true, it probably is” often applies.

The best alternative when purchasing a used table is to purchase a refurbished table from a reputable dealer. A reputable dealer will purchase the used tables, strip them down and then rebuild them to your specifications; replace and update mechanics, electrical and hydraulics; and then paint, re-foam and recover in your desired materials. You will also receive some warranty on these tables. You can usually save 40 to 60 percent on a refurbished table over the purchase of a similar new table.

Choosing a Chiropractic Table Checklist

When choosing a table, follow a few easy guidelines:

  • Make a list of techniques you want to use and features you want on your table.
  • Work on as many different tables as possible and talk to doctors that practice similar techniques to get their opinions on likes and dislikes of tables and what features they deem important.
  • Do not purchase a type of table that you have never worked on or the table that has not been recommended by an associate you trust.
  • When buying a used table, be careful. Remember the old adage: “If it looks too good to be true, then it probably is.”
  • A refurbished table is a good alternative and can save you 40 to 60 percent over a similar new table.
  • Buy from a reputable dealer.

  

Chirotrac Cervical Traction Collar by Chiroflow®

Wednesday, February 23rd, 2011

Chirotrac Cervical Traction Collar  

by Chiroflow® 

The ChiroTrac Cervical Traction collar provides gentle, adjustable traction and instant pain relief for certain types of acute or chronic neck pain. Reduce your use of medication and treat the pain with safe, effective therapy. 

Chirotrac Inflatable Neck Traction Collar by Chiroflow

Chirotrac Cervical Traction Collar

• Portable and lightweight traction collar inflates to gently stretch and straighten spine for proper alignment.  

• Engineered for comfortable, effective daily treatment.  

• For professional and home use.  

• Does not require assembly or batteries.  

• Soft touch cover is durable and comfortable.  

• Max inflate is 7.5 inches.  

• Includes storage case  

• Provides gentle, adjustable traction to stretch and relax muscles  

• May provide relief for certain types of acute or chronic neck pain  

• Portable for use in home, office or travel  

• Ideal for pinched nerves, neck pain, tension headaches and straightening of the neck  

• Augments professional treatment  

• Deluxe storage case  

• Full 1-year manufacturer’s warranty covers defects  

ChiroTrac Collars a Great New Product by One of the Most Trusted Names in Chiropractic Chiroflow®

Acupuncture May Change the Way the Brain Perceives Pain

Monday, December 6th, 2010

The idea of pricking your body with needles in order to relieve pain seems nothing if not counter intuitive, but thousands of acupuncture patients swear the treatments are effective in addressing pain of all kinds.

But how does it work? How much of the relief is due to the placebo effect — the mere perception that the needles are actually dulling pain — as opposed to a real biological change in the way nerves signal the brain to pain?

A new study lends support to the notion that acupuncture may actually modulate the brain’s perception of pain. In a study that used functional magnetic resonance imaging (fMRI) to track brain activity both before and during acupuncture, researchers led by Dr. Nina Theysohn at the University Hospital in Essen, Germany, and colleagues at University of Duisburg-Essen documented a specific pattern of brain activation during acupuncture that may represent an accessible pathway for addressing pain.

In the small trial, which involved 18 volunteers, each volunteer was placed in the fMRI scanner and then given a small electrical stimulus in the left ankle to generate pain. Acupuncture needles were then inserted at three places on the right side corresponding to regions known to modulate the ankle pain, and the fMRI was repeated. Comparing the brain scans before and after acupuncture, the scientists found that areas of the brain that were active during the pain stimulus were dampened during acupuncture, suggesting that the needles actually do cause a change in the way that the brain perceives and processes pain.

Link

 
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