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Posts Tagged ‘Chiropractic supplies’

How to Have More than Enough: A Guide to Accessing Abundance

Wednesday, April 19th, 2017

How to Have More than Enough: A Guide to Accessing Abundance

When most people are asked what abundance means to them, their eyes narrow as they  imagine  winning  the  lottery  and  the  unlimited  Money,  Freedom,  Free  Time,  Travel,  and  Excitement it would bring.  We inherit a great number of false attitudes about abundance from society: abundance comes “only at the expense of others”, “money is the root of all evil,” it is”dirty,” it keeps us from “entering the Kingdom of Heaven.” On the other hand, we are also told that abundance is available only to a chosen few who win it by being special, smart, crafty, talented, or lucky.

In reality, wealth and abundance are neither good nor evil; they are neutral. Abundance is the quality of a life that is full, ample, and abounding in love, fun, fulfillment, time, energy, money, health, and much more. Abundance is to be experienced today, not at some point in the future when you’ve made enough, saved enough, done enough, worked hard enough, or deserve it enough.

Why Change?

If you are not enjoying more than enough today, something has to change.  If you keep doing what you have always done, you will keep getting the results you have always gotten. Do you really want to get up in the morning and say, “I hope everything stays exactly the same”?  Everyone wants to know they will be better today than they were yesterday.

The Big “I”

Build a strong foundation for your life and your practice by including five important stones.  The cornerstone of your foundation – the most important block – is integrity.  Integrity is oldfashioned honesty.  It is doing things right and knowing that you can hold your head up high, regardless of what anyone else says or thinks.  Integrity is a commitment to truth.

Rock-solid Commitment

Commitment is the second important foundation stone. To experience abundance, you must be fully committed—body, mind, and spirit—to the principles of abundance. If your body stores fears about abundance or if your mind remembers past fears about lack, you must dissolve these blocks before you can move forward. It is much easier to sit on the fence or stand in the middle of the road than to lead.  Marching in front of the pack brings up powerful and challenging fears and pains.  Overcoming this challenge and committing to give the extra effort is what it takes to transform a good life into an abundant one.

Your first commitment is to get your finances in order. Commit yourself to take the following

Financial steps:

  • Pay yourself first
  • Pay off credit card and other non‐productive debt
  • Establish and make use of a budget
  • Establish an emergency fund of three months overhead
  • Create a long‐term, conservatively invested retirement fund
  • Increase your rate of savings regularly
  • Designate how you will use your increases in income to further your purpose

Loyalty

Loyalty is the third block to add to your foundation. Loyalty is a close cousin of integrity and commitment. To be loyal is to be faithful to a cause, a person, or an entity.  Loyalty means that you have the character to remain devoted even when things are not going well. What should you be loyal to?  You should be at the top of your list.

In your practice, loyalty means working to make a difference in the lives of your practice teammates and patients.  At home, it means spending time with your loved ones, doing your share of the chores, and helping each family member realize his or her dreams.

Compassion

The fourth foundation stone, compassion, is the heartfelt ability to sense and be motivated by another’s feelings.  Compassion must be genuine and not just syrupy sentiment.  It comes from true involvement in the world and in your family, practice, and community. Others won’t care what you know or what you can do until they know how much you care.  Compassion begins with listening.

Responsibility

The fifth foundational stone is responsibility.  To build and maintain an abundant lifestyle, you must take responsibility for your own actions and choices.  When you refuse to take responsibility, you rob yourself and those around you.  To live responsibly requires that you be honest with yourself. You have your own physical limits. There are only 24 hours in a day.  You must learn how to prioritize your time, money, and energy and to not fritter away your abundance by wasting your time on low priority tasks.

Establish “No Matter what’s”

The mortar that solidifies these stones into a strong foundation is composed of the No Matter what’s in your life.  These are your bottom‐line values that define exactly where your

boundaries lie. They are your universal principles, as in, “I do what I know to be right despite other people’s opinions – no matter what.”   No Matter Whats provide you with the strength to overcome difficult times and build an abundant life financially, emotionally, and spiritually.  You will be challenged and even ridiculed when you establish your No Matter Whats.   But when you adopt a code of discipline, your self‐worth goes up. You can hold your head up high, for you know that you stand for something meaningful.  Abundance will follow as a reflection of your beliefs and self‐value.

Your Vision

Have a vision. A compelling vision, a clear intention that will enable you to navigate through the obstacles that stands in the way of your goals.  As you work your way through your obstacles, you may even find that these problems bear gifts with their challenges. Your clear vision, and commitment to it, allows you to take all these gifts and use them to bring you closer to abundance.

Vision is the picture you establish and maintain in your mind of where you want to go in life.   Your vision is like a pair of binoculars locked on your future.  Without vision you will flounder about aimlessly and never know what your true destination is. You won’t know where you are going, and you won’t know when or if you get there.  Simply put: you go where you look!   People with vision can see where they want to go and refuse to give up until they get there, regardless of the obstacles. People without vision see only the obstacles.

Scarcity

Scarcity is the term used to describe what prevents you from accessing abundance.  In fact, scarcity is the opposite of abundance!  Scarcity is a quality of life that results from a belief  (conscious or unconscious) that abundance and all of its components including money is not  plentiful, is hard to get, and is inadequate in supply.  Unfortunately, most of us have grown up thinking that scarcity is a “reality” and all we can expect from life.

Commit To Abundance

Why should you settle for less than ideal?  The vision you dare to dream is the vision you dare to achieve!  You must be willing to DREAM BIG!  The moment you establish a clear vision, and start moving in its direction with certainty, your life will take on a new meaning and a new level of excitement.

Abundance is your birthright. It is your gift for being on the planet.  You do not need to be special or gifted or anything else. You simply must be true to your heart and true to your spirit.  Ask for all that you desire, act accordingly, and enjoy the journey.

At Scrip Hessco, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

Measuring the ROI of Your Practice’s Social Media

Thursday, March 23rd, 2017

Mark Sanna, DC, ACRB Level II, FICC

How do chiropractic marketers measure their return on investment (ROI) when it comes to social media? After all, follows, likes and repins are not the usual marketing metrics. At the same time, the standard performance indicators we typically use to gauge the success or failure of digital marketing don’t apply as easily to social media. Counting website hits and click-throughs are not a means of measuring ROI in this realm. Social media marketing is still in its early days for most chiropractors and monitoring a few key metrics can help you determine whether your efforts and initiatives in social are moving the needle for your practice.

As you look forward to the year ahead and begin allocating your marketing resources, take time to consider the following metrics and related critical questions.

Share of Voice

How does your practice’s social presence stack up against your competitors’ not only in terms of the size of your audience (number of followers, fans, pinners, etc.), but in terms of their level of engagement? How engaged are your patients and potential patients compared to those of your competitors? How many people are talking about your practice, how frequently and in what context?

Conversations 

Are you having conversations with your patients? If not, it’s time to re-examine the content you are posting. Conversations put the “social” in social media. Don’t speak at your audience, speak with them. Every post is an opportunity to stimulate a dialogue. Creating dialogues increases your patients’ affinity to your practice.

Advocates 

Do you have any patients who have become super followers or super fans of your practice’s social media? If the answer is yes, be sure that you leverage their passion for your practice. If the answer is no, you may be missing out on a huge opportunity to increase the number of potential patients who have been exposed to your practice in the past, but are now compelled to try it, thanks to a super fan’s glowing recommendation. Take the opportunity to activate your super fans by noticing them and engaging with them.

Product Guidance 

Are you asking your patients questions to learn what they like about your practice and the products and services you provide? Social media provides your practice with the access to a large, free, real-time focus group. You can leverage your social network to help guide you in which products and services you choose to offer. This can help save you from making timely and costly mistakes. Many times you don’t even have to ask—just simply listen and respond. As an example, a chiropractor added massage therapy to his practice. The comments of the long wait time caused by an out of touch massage therapist caused the chiropractor to change the flow in the office to decrease wasted time. Patients were thrilled with the changes and posted their overwhelmingly positive responses.

Critical Questions

These metrics don’t show the complete picture of how social media can affect your practice’s bottom line. Several follow-up questions can help you determine how effective you are at engaging your social media audience.

Do more people know about your practice than before?

How to learn it: Measure the number of mentions your practice receives and the number of positive reviews you generate and compare your results to the volume of traffic on the social sites of the other chiropractic practices in your community per reporting period.

Are more people hearing your message than before?

How to learn it: This is called your practice’s reach. Measure the growth in the number of your followers/fans per reporting period. You can enlist tools that measure Twitter reach and use tools such as LinkedIn analytics and Facebook Insights that report on number of impressions.

Are your posts generating traffic?

How to learn it: If you are being truly engaging, interesting and valuable in all of your social media interactions, then you are not simply sharing all of your content day after day. However, when you do link back to your own website’s content, measure the resulting traffic to your site via Google Analytics. Then you can drill down to determine which traffic was nurtured through social media.

Are people reacting to what you’re putting out there?

How to learn it: Measure the number of click-throughs your posts receive as well as the number of comments per post. The number of shares and retweets your posts receive is a great way to identify the number of super fans you are engaging per reporting period.

Social Media ROI is Complex

Social media ROI is clearly more complex than a simple cost vs. practice awareness equation. While social can certainly affect the journey of patients to your practice, it cannot be simply superimposed over it. There are just too many touchpoints in too many places to limit social to one fixed point along a patient’s path.

The ROI of social media for your practice is delayed ROI. This may be tough for many chiropractic marketers to swallow, but it goes back to your overall marketing strategy. Social is not just another marketing channel; it is a critical part of your practice’s overall communication platform. It touches many areas within your practice from patients’ retweets all the way up to the chiropractor’s blog posts.

When it comes to social, chiropractic marketers shouldn’t be hyper-focused on the immediate ROI, but instead get your practice team focused on another question: What have we learned today from our patients?

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching (www.mybreakthrough.com 1-800-723-8423).

How to Avoid Practice Burnout

Monday, February 13th, 2017

Mark Sanna, DC, ACRB Level II, FICC

One of the more challenging aspects of owning your own business is that the proverbial buck stops with you. This entrepreneurial aspect of owning a practice frustrates many chiropractors. Being the owner of your practice requires you to exercise your skills in leadership in order to get your team to work together and take direction. This is true in all forms of business, including the chiropractic practice. However, you can’t lead others unless you’re in a good position to lead. The proper care and feeding of your practice team begins with proper care and feeding of the team leader—you.

 

Burnout Is a Serious Threat

 

You need to be aware of how sharp your sword is before you try to sharpen someone else’s.

Burnout is a serious threat. It steals the passion that inspired you to go into practice in the first place. Without passion, your ability and willingness to do what it takes to make your practice a success quickly diminishes.

 

Symptoms of Burnout

 

  • You find yourself resenting your patients instead of wanting to help them.
  • You dislike your employees because you think that they’re making constant demands.
  • You snap at your spouse when asked how your day went.
  • You’re constantly feeling pressured and unable to relax.

 

At first glance these behaviors may seem ridiculous, but unfortunately they are indicative of a way of life for many chiropractors. They’ve become stuck in fast forward and so entrenched in their practice that they “don’t have time” for friendships, having fun, being creative, hanging out or simply resting. They have difficulty relaxing enough to sleep at night. When they do wake up, they speed through their morning routine and rush to arrive at the practice on time. By the time they do arrive, they’re ready for a morning break. This is a classic formula for burnout!

You have two simultaneous roles in your practice. You play both the role of an employer and of an employee. If you worked for an employer who expected you to work non-stop, never allowing time off, paying less than you are worth, you’d soon have your resume updated and you’d be out the door. While you would never consider treating your employees this way, many practice owners work themselves harder than they would ever ask someone on their team to work.

 

Faced with the increasing pressures placed upon all health care practitioners, it’s not uncommon for practice owners to take on more than they can handle. They increase the number and speed of their activities, raise their goals, and introduce new systems at a furious pace. And after initial success, too often they try to make this furious pace the new normal. What began as an exceptional burst of achievement becomes chronic overloading, with dire consequences. Not only does the frenetic pace sap your energy, it can zap the motivation of your entire practice team.

 

Keep Yourself Fresh and Engaged

 

How do you keep yourself fresh and engaged? What are you going to do to keep yourself from being overwhelmed?  Begin by delegating or outsourcing the tasks that are draining you and creating an unhealthy environment. If insurance billing and collections are zapping the life out of your practice, consider outsourcing these functions to a billing company. One of the most useful roles a practice management consultant can play is to provide a non-emotional evaluation of what’s working and what isn’t in your practice.

 

Like a fish that isn’t aware of the water it is swimming in, you may be too close to your practice or too emotionally engaged to remain objective. Don’t reinvent the wheel when you don’t have to.  A good consultant can help you find simpler, easier ways to do what isn’t working. Just say, “Okay, this is an area that’s draining our practice. Coach, how can you help us?”

 

Schedule Regular Time Off

 

Some doctors insist that they can’t take time off or they can’t afford to hire a covering doctor.  Whatever point your practice is at, you are the pilot of your ship. If you feel that you can’t step away from your practice, start putting a plan in place so that you can take time off in the future. It’s been said that a candle loses nothing by lighting another candle. It takes nothing away from you to pass on your flame. But how can you light the fire in your practice team if your candle’s not burning?

 

Learn to take care of yourself. This is why taking adequate time away from your routine is so crucial. Taking care of your mental psyche includes taking the initiative of giving yourself proper time to relax and unwind. Clearing your mind is not only good for reducing the stress that accumulates during everyday life, but it also provides an opportunity to take a step back and re-assessing what you have been doing and the direction you are heading.

 

Take Care of the People Who Take Care of You

 

Be aware of the work environment that you’re creating for your employees. Make sure that you’re treating your practice team the way that you would want to be treated. Preventing burnout must be part of your business plan. Begin by scheduling weekly one to two minute long standing meetings with each team member on a one-on-one basis. This will provide you with the opportunity to acknowledge and praise them for their successes and to perform a “gut check” to see if problems are brewing – long before you might discover them otherwise. This is also your chance to listen to hear if problems are brewing with other team members.

 

Use cross training to build your team. Give each team member the opportunity to share their role with another member of the team. By learning each other’s job responsibilities, individual team members become aware that they’re not an isolated component of the practice.  This helps to make sure that everyone “gets” the big picture and understands how the work they do helps the practice achieve specific goals.

 

Cross training makes team members more valuable (and normally provides job security). Often people don’t want to learn new skills because they’re afraid. And they don’t want to teach others their skills because they’re afraid they will become less valuable to the practice. In reality, the more each team member knows, the more valuable they are to the practice. To make cross training work, identify the critical skills that make your practice function. Set up a schedule of activities to train team members and give them an opportunity to grow in a safe environment. You can build upon this idea by holding monthly in-services during which your team members have the opportunity to showcase their role in the practice to the rest of the team.

 

Acknowledge and Reward Success

 

Reward your team members for a job well done. There are countless recognition programs in place in chiropractic practices. The most successful programs are custom tailored to what inspires the individual members or the team. Ask each team member to create a wish list of those things that would motivate them personally to hit their goals. Rewards do not always have to be monetary in nature. Non-monetary rewards form one important part of a complete recognition program. Nonmonetary rewards include such items as being thanked publicly at a team meeting, having lunch with the team member of their choice, or receiving an extra day off. The desired outcome of a rewards and recognition program is to improve performance. Each team member should have their own list of goals and the associated rewards, ranked by value, based upon the significance of their achievement to the practice.

 

Build a culture in your practice that encourages accomplishment. Take the time to poke your head into your team members’ space just to say “thank you” for a job well done. This brief moment of acknowledgement will ensure that the individual knows what they did was important and is appreciated by you. In addition to acknowledging your team’s individual efforts, you can celebrate success extravagantly by popping the cork on a bottle of champagne when your team hits a collective goal, or in a more low key fashion with bagels the next morning with a note of thanks. The important thing is to ensure that individual efforts are noted and appreciated.

 

Share Your Goals with Your Team

 

To make your goals live you need to write them down and verbalize them. Share them with your team and to ask each individual to help hold each other accountable. Practice visualizing your goals vividly and communicating them with energy and enthusiasm. If you want your team to help grow your practice, you must share your vision of what you want the practice to be. Establish beginning and ending points. Your team won’t know if they’re moving the needle if they don’t know where they are today and they’ll have no way of knowing when they cross the finish line if they don’t know where the finish line is. Set a goal with your team to become the very best team possible and celebrate your accomplishments along the way!

 

Dr. Mark Sanna is the CEO of Breakthrough Coaching. He is a member of the Chiropractic Summit and a board member of the Foundation for Chiropractic Progress. You can learn more about Breakthrough Coaching by visiting www. mybreakthrough.com or by calling 1-800-723-8423.

Five Internet Marketing Secrets for Chiropractors

Thursday, June 30th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

Breakthrough Coaching Logo

A successful Internet marketing plan for your chiropractic practice hinges on attracting a high volume of traffic to your website and creating a high rate of conversion. Traffic means the number of unique visitors who view your website. Conversion refers to the number of people who took the step of contacting you after viewing your website. The most successful websites not only have high traffic, but high targeted traffic. This means that your website attracts your ideal patients: those individuals who have the need, desire and finances to afford your chiropractic care. You also want your website to increase the conversion of these potential new patients into actual booked appointments in your practice. So, while traffic and conversion are essential components for Internet success, let’s focus on taking it to the next level and those secrets that you can deploy to increase targeted traffic and conversion to appointments. The Internet marketing strategies that I will share with you, if executed properly and on a regular basis, will yield a bounty of new patients ready to invest in chiropractic care.

Place “Contact Me” Above the Fold

Have you ever had a hard time locating a business’ phone number on an advertisement? Such an obvious advertising error can also cause visitors to your website to become frustrated and ultimately deter them from pursuing care in your practice. Professional website designers track something called “UX”, for “User Experience”. UX is the way a person feels when navigating a website. Does your practice website create a great UX or is your website resulting in frustrated visitors who quickly move on to your competitors’ sites? One essential feature of great UX is to have your contact information placed prevalently at the top of the page. “Above the fold” means that the information is located above the point at which someone must scroll to view the lower part of a webpage. Your contact information, including your phone number, e-mail address and physical address should appear above the fold on every page of your website.

All Pages are Landing Pages

You may have heard of the term “landing pages” in chiropractic Internet marketing. The phrase refers to a page that a website visitor lands after clicking on a hyperlink. There are two types of landing pages, reference and transactional. A reference landing page is focused on information and education. A transactional landing page encourages the visitor to take action, such as entering their contact information, making a purchase or scheduling an appointment. In chiropractic Internet marketing, you should focus on creating landing pages that are a hybrid of transactional and reference. Be sure your landing pages feature patient education, while at the same time they direct the visitor to contact your office for more information or to schedule an appointment. Using this technique, all pages on your website become functional landing pages, directing the visitor to take a step closer to becoming a new patient.

Far-Reaching Results from Patient Testimonials

Neilsen Media Research is a global information and measurement company that provides market research, insights and data about what people watch and what people buy. Neilsen reports that 92% of global consumers trust “earned media”, which means word-of-mouth referrals. Neilsen also tells us that 70% of online consumers trust online testimonials and reviews. Traditional chiropractic media marketers know that word-of-mouth referrals have the best return on investment of any type of marketing or advertizing.  Referrals from satisfied patients cost you nothing and yield the most ideal new patients. Online testimonials and reviews, which are virtually the same things, are modern-day word-of-mouth referrals. Check with your state regulations before posting patient testimonials online, as some states have specific rules concerning their use. Also, be sure that your practice is HIPAA compliant in the use of all testimonials. Your testimonials will garner greater traction if you funnel them through your website and blog. Using video testimonials on your sites and on a YouTube channel achieves a double benefit. Video engages viewers, and this causes them to spend more time on your website. This is called creating a “sticky” page and it results in the second benefit of increasing your positioning with the search engines, called “Search Engine Optimization” or SEO. A warning about Google Places, Yelp and other review sites: while positive reviews can most definitely help with SEO, one bad review can become a serious blot on your good reputation.

Words, Words, and More Words

Google has made it known that the very best, most valuable and long-lasting SEO begins with original, informative text. This is the type of SEO that results in high rankings for your website and yields the most targeted traffic. If writing short articles to educate your patients in the value of the services your perform and the products you dispense is not high in your skill set, you should engage the services on an outsourced copy writing company that is familiar with the chiropractic market. A stagnant website, with unchanging copy serves about the same value as an out-of-date practice brochure. Even worse, a stagnant website can undermine your marketing efforts, as it will result in a plummet in your website’s ranking. There are several firms in the chiropractic marketplace that employ professional copy writers who stay on top of advances in the field of chiropractic, as well as SEO tactics and strategies. By adding several short blogs each week to your online marketing portfolio and by consistently adding fresh content to your website, you will build a strong online presence that will generate targeted traffic and great conversion for the long term.

Express Your Personality

While maintaining a professional image is especially important in online chiropractic marketing, if you don’t express your and your practice’s unique personality online, you will appear like every other chiropractor.  The most successful online chiropractic marketers post selected photos of their family, hobbies and interests on Facebook. Just as displaying original art in your practice’s Reception Room can convey your individuality; your online marketing should display your unique personality and passions. People, including those individuals who are your potential new patients, crave personal relationships. Your website should convey your personal life to a limited degree. On the “About Us” page, be sure to feature some photos of your family and those of your practice team. Post quotes from your team members about how they feel about your practice and their careers. Take the opportunity to let your collective light shine online!

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

 

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How to Make Your Chiropractic Practice Grow

Monday, May 16th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

Breakthrough Coaching Logo

Building a successful chiropractic practice can be a competitive business. You must continually advance your practice by attracting new patients, maintaining the ones you already have and incorporating new technologies and techniques. This is something you must do continually or your practice will stagnate rather than expand.

 

Win on the Web

There is a high likelihood that your next new patient will search for you on the web even if they have been referred by one of your current patients. Make sure that their first impression of your practice is excellent by hiring a professional web designer to build a website for your practice. Make sure that the content is written with search engine optimization in mind, so prospective patients will find you when searching the web. If you don’t already have a catchy phrase or brilliant logo for your practice, now would be the time to create one. Include well produced, short video clips so that patients can get to know something about you before coming to your practice. Patients come to your practice assuming you know how to do chiropractic, but what they really want is to get to know you and your staff. They want to be welcomed and feel that they have made a good decision on how to spend their hard earned dollars on their health. If they like how they are treated and feel you have their best interests at heart, then they will trust you.

 

Review Your Software

If you are serious about expanding your chiropractic practice, you must be sure the software system you have in place will accommodate the growth and the requirements of electronic records management. If you’re unsure if you have the right software, you will need to review several different systems to determine which will best suit your needs. Practice can become a nightmare if you don’t have the proper software to track appointments, insurance claims, patient records, and payments. The right software should allow you to file insurance claims electronically to save you time and paperwork. A good piece of software will allow you to track your practice, spot trends in services and reimbursement, and help you grow into a profitable practice all at the same time.

 

Market Internally

Internal marketing and word-of-mouth advertising are the best two ways to attract new patients. They are also the least expensive methods of advertising. Word-of-mouth is spread mostly by people who come to you for chiropractic services and are pleased with your work. Patients who are pleased with their chiropractor, typically recommend them to their friends and family members. You can encourage former patients who no longer visit you by reaching out to them with reminder postcards for a check-up or for other services. If you don’t get an immediate response, continue to mail on a quarterly basis. It often takes several contacts before a reminder will spur someone into action. In addition to postcards, write and send a monthly newsletter to all of your patients via e-mail. Include useful information that educates your patients while subtly promoting your practice.

 

Maintain Current Patients

Although it is normal to lose some patients, you can advance your chiropractic practice by maintaining as many as possible. According to expert practice builders, twenty five percent of your marketing efforts should be focused on attracting new patients to your practice. Your main focus should be on retaining your current patients. Make sure that your current patients are satisfied with your service so they won’t think about finding another chiropractor. Build strong relationships with your patients. Chiropractors who focus on their patients and establish strong relationships increase their revenues, even during financially hard times. Make an effort to remember each patient’s personal information and family members’ names to show that you value their business and see them as an important part of your practice. Solicit your patients’ feedback about their experience with your practice and use the information to realize your strengths and fix your weaknesses.

 

Attract New Patients

Even if you have a large patient base, over time some patients will stop coming in for various reasons. They may move, lose or change their insurance or simply decide to try another chiropractor. Play an active role in your community. Performing community outreach by volunteering to speak at schools, service organizations, local employers and other groups is a highly effective way to attract new patients. Give presentations on topics consistent with your philosophy on health and wellness to bring visibility to your practice and promote your expertise.

 

Most organizations won’t mind if you pass out business cards after your talk. Even if you don’t, people who are looking for a chiropractor will remember your presentation and will locate you via your website. Where state laws allow, you can make yourself especially attractive to new patients by giving them a special offer. Offer a complementary consultation or other service and let people know that you will extend the offer to their family members, friends and co-workers. Reward people who refer new patients to your practice. Give them a small item, such as a gift card, for each family member or friend they refer to you.

 

Expand Your Services

One way to grow your practice is by offering new products services. There are many services that are compatible with chiropractic care. Nutritional supplements, orthotics and supports are natural compliments to chiropractic care. Massage therapy, acupuncture and exercise therapy are high demand procedures that fit well in a chiropractic setting.  Research the services that are in demand and determine whether they will be profitable for your practice to offer them.  Be aware of the services that other health care providers are offering in your community to be sure that your practice remains competitive. Review the pages of this and other chiropractic publications on a regular basis to keep up to date on current practice trends.

 

Add New Technologies

One important way to advance your chiropractic practice is to keep your technology up-to-date. This is especially important when a new technique or piece of equipment can help differentiate your practice by making your procedures easier and more comfortable for your patients. For example, you can switch to digital x-rays that can be read immediately and deliver less exposure to radiation. The new generations of hand-held instrument adjusting devices come equipped with auditory feedback signals that indicate to both doctor and patients that a desired level of movement has been achieved. Many chiropractors are finding that laser therapy is an excellent high-tech adjunct to the traditional modalities they offer. The results are well documented and providing laser therapy can create the cutting-edge buzz that helps to grow a practice. Feature your use of technology prominently in your ads and on your website. Send postcards to patients notifying them when you incorporate something new and beneficial into your practice.

 

Focus on Your Patients

Make the choice to establish, build, and retain solid relationships with your patients. Listen to what they want and treat them well. Give them the intrinsic value they seek from choosing your practice. Deliver quality care above and beyond what they expect. The payback for you will be increased patient referrals, more satisfied patients, and greater profitability. It is then that your practice can continue to grow and truly flourish.

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such asBiofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

 

Share Your Values

Friday, April 15th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

New 2014 BTC logo

Share your #1 value on a regular basis: your ideas about health and your profession – the outcomes you desire for your patients and practice. Your number one value drives what you expect from your employees – their job descriptions. It also drives what you expect in terms of work load and production – your practice statistics. Only once you have communicated your number one value and have confirmed that your team members understand your number one value, have you created the basis for trust.

All of the studies say that patients leave their healthcare providers because they don’t trust them. Establishing trust begins with a patient’s first visit. Just as with your practice team, communicate your number one value (your ideas about health and your profession) with your patients. Your number one value includes the outcomes you expect for your patients in terms of their behavior – that you expect them to comply with your recommendations. It also includes what you expect in terms of production from your patients – their referrals. When you communicate your values with your patients, you give yourself the gift of patients who support your vision. Share your #1 value as part of your routine – include it in the paperwork, welcome letter, practice brochure, and mission statement that new patients see when they come to your practice. Your paperwork is not just an exercise in organization – it’s a way to share your values.

Become a master at uncovering the common denominator – those shared values which create the bonds of trust that enable others to align their values with yours. In a value sharing environment you get out what you put in. Commit to sharing your values and you will pass the ultimate test – you’ll experience the compelling difference the bonds of trust make in your practice and personal relationships.

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

 

 

Consider the DC-MD Practice

Monday, March 14th, 2016

Consider the DC-MD Practice

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

New 2014 BTC logo

Consolidation and integration. Once considered phenomena, now are marked trends in the healthcare industry. Market forces and decreases in revenue are driving practice consolidation within chiropractic — a movement already familiar to the medical community where less than 30 percent of medical doctors remain in private practice.

In chiropractic, the solo practitioner will soon be equally rare. Economic reality demands — and rewards — diversification of patient services, a kind of one-stop healthcare experience for patients.

Despite economics and trends, you may be wrestling with the decision to convert to a multi-disciplinary practice. Allopathic medicine has traditionally been at odds with chiropractic. How can the two philosophies coexist in one clinic? If these are your worries, rest assured: It is indeed possible for you to establish a multi-disciplinary practice that honors the art, science and philosophy of the chiropractic profession.

In the DC-MD practice, the healthcare delivery team communicates regularly with each other about each patient. This team approach allows the practice to maximize benefits to your patients by offering a broader scope of services that those available in a stand-alone medical or chiropractic clinic and delivers these services in an efficient and cost-effective manner. Chiropractors have been attempting to change the healthcare system from the “outside in” for over a century. Now is the time for you to heed your own philosophy and realize that health comes from the “inside out”. Converting your practice to a DC-MD multi-disciplinary facility is a way for you to insure that the profession of chiropractic is robust and thriving for future generations to come.

Click here to learn more about Breakthrough Coaching!

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

What is Breakthrough Coaching?

Tuesday, February 16th, 2016

New 2014 BTC logoWhat is Breakthrough Coaching?

Breakthrough Coaching is a practice management consulting and personal coaching firm that teaches an outcome-based, functionally, oriented system of procedures that focuses on preparing chiropractors to become the primary providers of the prevention and wellness services driving healthcare reform today.

 

Tip of the Month by Dr. Mark Sanna

DC, ACRB Level II, FICC

CEO, Breakthrough Coaching        

                                                                         

Hire a Marketing Chiropractic Assistant

Some chiropractors cringe when the word “marketing” is brought up.  Very often, doctors will ask, “Do I really have to market my practice?”  Short answer: Yes!  Remember, your practice is a business, and new patients are its life blood.  Without new patients, your practice is in a state of decline, and if this situation is left unattended for long, your business will be in jeopardy.  The fact of the matter is, if your lights are on and your doors are unlocked, you are marketing your practice.  With a little more focused attention and thought, you can make a huge difference in the bottom line – cash flow.  One great option is to address this issue is to hire and train a dedicated Marketing specialist.

One of the biggest concerns doctors have is that they believe they can’t afford to put another team member on staff to focus on marketing.  However, time and again, it’s been proven that this person can more than pay for themselves with the efforts in the community and in-house to market your practice.  Just the addition of an extra 3-5 new patients per month can be a significant increase for your practice. However, with the consistent marketing efforts of your team member, many times that number are likely to be flooding your office, thus making the salary paid to this team member well worth it.

Practices that have a marketing representative devoted to promotion of the practice consistently report higher than average new patient statistics.  Keeping the plates spinning at all times and in all directions assures that a healthy amount of new business will constantly flow in.  Sit back and watch the abundance of new patients pour into your office with the right marketing team member!

Click here to learn more about Breakthrough Coaching!

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

ScripHessco Teams up with the Professional Football Chiropractic Society

Tuesday, February 11th, 2014

February 11, 2014

FOR IMMEDIATE RELEASE:

ScripHessco Teams up with the Professional Football Chiropractic Society

 

(February 11, Bolingbrook,IL) –ScripHessco announced today its partnership with the Professional Football Chiropractic Society (PFCS) as the 2014-2015 title sponsor.  Scrip Hessco will also be the official distribution partner and table supplier to the PFCS.

In addition, ScripHessco and the PFCS will collaborate during the NFL Scouting Combine in Indianapolis in February to fulfill a need within the industry.  Together, they will launch a new networking event called the “Chiropractic Combine” in which chiropractic students and doctors meet in a social setting to discuss trends in sports chiropractic, open chiropractic positions in sports and professional football, and available associate positions within the field.

“We hear from very qualified students seeking jobs and from top doctors in need of new associates as well as sports chiropractors looking to better use their skills,” stated Kyle Prusso, President of the PFCS  and team chiropractor for the Oakland Raiders NFL football team.  “The idea originated with one of our members, Alan Sokoloff of the Baltimore Ravens.  The PFCS board and I all agreed that ScripHessco was a natural to join our team in bringing quality graduates and hiring doctors together during our PFCS Continuing Education Seminar because of their long history of supporting and giving back to the chiropractic community.”

“ScripHessco has quietly served the industry through foundations and associations for years,” added Frank Brady, Chairman of the PFCS and team chiropractor for the Philadelphia Eagles NFL football team.  “We feel it’s important to partner with an industry leader that supports the cause of chiropractic, and ScripHessco is clearly the player we want on our team.”

“Through their work with world class athletes, NFL players, and educational seminars, the PFCS has made significant contributions to advance awareness of the importance and healing nature of chiropractic,” stated Kray Kibler, CEO of Scrip Companies, parent of ScripHessco. “We look forward to working together as a team and building relationships in support of this industry.”

Registrations are being taken now for the Continuing Education Seminar February 21-22 in Indianapolis, IN and for the Chiropractic Combine on Friday, February 21 at 6:00 pm at www.ProFootballChiros.com.

About ScripHessco:

ScripHessco, www.scriphessco.com, is the leading supplier to the chiropractic profession, offering an unparalleled selection of supplies and equipment for a one-stop shopping experience. ScripHessco has a long history of providing support to the chiropractic community through its contributions to the Foundation for Chiropractic Progress, various industry foundations and associations, and now through the Professional Football Chiropractic Society.

About the Professional Football Chiropractic Society:

Professional Football Chiropractic Society (PFCS), www.ProFootballChiros.com is an organization of chiropractors who provide the highest quality Chiropractic health care to the elite athletes of Professional Football. Our mission is to communicate and provide education. To initiate and continue a better understanding of Chiropractic for athletes, coaches, administrative and healthcare staff of our respective teams. It is our goal to enhance the health and performance of each and every individual athlete, so they may express their optimal health potential.

Contact: 

Julie Lohmeier, ScripHessco

jlohmeier@scripco.com

630-771-7408

www.scriphessco.com

 

Dr. Kyle Prusso

docprusso@yahoo.com
925-766-8275

Dr. Frank Brady

prodoc@comcast.net

Biofreeze Spring Promotion

Friday, February 7th, 2014

incorporate-biofreeze

The Spring Biofreeze promotion has started so stock up now and save. The Presale is going on now and we will ship your order 3/1/14.  Free Biofreeze: Buy 20, Get 4 FREE or Buy 38, Get 10 FREE PLUS 3 FREE Flex-i-Cold Cold Packs and 2 product displays!

Did you know….that back, shoulder and neck pain causes 49% of all work absences? Get your patients back to work with Biofreeze!

 

See all the Spring biofreeze promos here.
http://www.scriphessco.com/shop-by-department/promotions/-biofreeze-spring-2014-promotion/

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

 
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