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How to Have More than Enough: A Guide to Accessing Abundance

Wednesday, April 19th, 2017

How to Have More than Enough: A Guide to Accessing Abundance

When most people are asked what abundance means to them, their eyes narrow as they  imagine  winning  the  lottery  and  the  unlimited  Money,  Freedom,  Free  Time,  Travel,  and  Excitement it would bring.  We inherit a great number of false attitudes about abundance from society: abundance comes “only at the expense of others”, “money is the root of all evil,” it is”dirty,” it keeps us from “entering the Kingdom of Heaven.” On the other hand, we are also told that abundance is available only to a chosen few who win it by being special, smart, crafty, talented, or lucky.

In reality, wealth and abundance are neither good nor evil; they are neutral. Abundance is the quality of a life that is full, ample, and abounding in love, fun, fulfillment, time, energy, money, health, and much more. Abundance is to be experienced today, not at some point in the future when you’ve made enough, saved enough, done enough, worked hard enough, or deserve it enough.

Why Change?

If you are not enjoying more than enough today, something has to change.  If you keep doing what you have always done, you will keep getting the results you have always gotten. Do you really want to get up in the morning and say, “I hope everything stays exactly the same”?  Everyone wants to know they will be better today than they were yesterday.

The Big “I”

Build a strong foundation for your life and your practice by including five important stones.  The cornerstone of your foundation – the most important block – is integrity.  Integrity is oldfashioned honesty.  It is doing things right and knowing that you can hold your head up high, regardless of what anyone else says or thinks.  Integrity is a commitment to truth.

Rock-solid Commitment

Commitment is the second important foundation stone. To experience abundance, you must be fully committed—body, mind, and spirit—to the principles of abundance. If your body stores fears about abundance or if your mind remembers past fears about lack, you must dissolve these blocks before you can move forward. It is much easier to sit on the fence or stand in the middle of the road than to lead.  Marching in front of the pack brings up powerful and challenging fears and pains.  Overcoming this challenge and committing to give the extra effort is what it takes to transform a good life into an abundant one.

Your first commitment is to get your finances in order. Commit yourself to take the following

Financial steps:

  • Pay yourself first
  • Pay off credit card and other non‐productive debt
  • Establish and make use of a budget
  • Establish an emergency fund of three months overhead
  • Create a long‐term, conservatively invested retirement fund
  • Increase your rate of savings regularly
  • Designate how you will use your increases in income to further your purpose

Loyalty

Loyalty is the third block to add to your foundation. Loyalty is a close cousin of integrity and commitment. To be loyal is to be faithful to a cause, a person, or an entity.  Loyalty means that you have the character to remain devoted even when things are not going well. What should you be loyal to?  You should be at the top of your list.

In your practice, loyalty means working to make a difference in the lives of your practice teammates and patients.  At home, it means spending time with your loved ones, doing your share of the chores, and helping each family member realize his or her dreams.

Compassion

The fourth foundation stone, compassion, is the heartfelt ability to sense and be motivated by another’s feelings.  Compassion must be genuine and not just syrupy sentiment.  It comes from true involvement in the world and in your family, practice, and community. Others won’t care what you know or what you can do until they know how much you care.  Compassion begins with listening.

Responsibility

The fifth foundational stone is responsibility.  To build and maintain an abundant lifestyle, you must take responsibility for your own actions and choices.  When you refuse to take responsibility, you rob yourself and those around you.  To live responsibly requires that you be honest with yourself. You have your own physical limits. There are only 24 hours in a day.  You must learn how to prioritize your time, money, and energy and to not fritter away your abundance by wasting your time on low priority tasks.

Establish “No Matter what’s”

The mortar that solidifies these stones into a strong foundation is composed of the No Matter what’s in your life.  These are your bottom‐line values that define exactly where your

boundaries lie. They are your universal principles, as in, “I do what I know to be right despite other people’s opinions – no matter what.”   No Matter Whats provide you with the strength to overcome difficult times and build an abundant life financially, emotionally, and spiritually.  You will be challenged and even ridiculed when you establish your No Matter Whats.   But when you adopt a code of discipline, your self‐worth goes up. You can hold your head up high, for you know that you stand for something meaningful.  Abundance will follow as a reflection of your beliefs and self‐value.

Your Vision

Have a vision. A compelling vision, a clear intention that will enable you to navigate through the obstacles that stands in the way of your goals.  As you work your way through your obstacles, you may even find that these problems bear gifts with their challenges. Your clear vision, and commitment to it, allows you to take all these gifts and use them to bring you closer to abundance.

Vision is the picture you establish and maintain in your mind of where you want to go in life.   Your vision is like a pair of binoculars locked on your future.  Without vision you will flounder about aimlessly and never know what your true destination is. You won’t know where you are going, and you won’t know when or if you get there.  Simply put: you go where you look!   People with vision can see where they want to go and refuse to give up until they get there, regardless of the obstacles. People without vision see only the obstacles.

Scarcity

Scarcity is the term used to describe what prevents you from accessing abundance.  In fact, scarcity is the opposite of abundance!  Scarcity is a quality of life that results from a belief  (conscious or unconscious) that abundance and all of its components including money is not  plentiful, is hard to get, and is inadequate in supply.  Unfortunately, most of us have grown up thinking that scarcity is a “reality” and all we can expect from life.

Commit To Abundance

Why should you settle for less than ideal?  The vision you dare to dream is the vision you dare to achieve!  You must be willing to DREAM BIG!  The moment you establish a clear vision, and start moving in its direction with certainty, your life will take on a new meaning and a new level of excitement.

Abundance is your birthright. It is your gift for being on the planet.  You do not need to be special or gifted or anything else. You simply must be true to your heart and true to your spirit.  Ask for all that you desire, act accordingly, and enjoy the journey.

At Scrip Hessco, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

Measuring the ROI of Your Practice’s Social Media

Thursday, March 23rd, 2017

Mark Sanna, DC, ACRB Level II, FICC

How do chiropractic marketers measure their return on investment (ROI) when it comes to social media? After all, follows, likes and repins are not the usual marketing metrics. At the same time, the standard performance indicators we typically use to gauge the success or failure of digital marketing don’t apply as easily to social media. Counting website hits and click-throughs are not a means of measuring ROI in this realm. Social media marketing is still in its early days for most chiropractors and monitoring a few key metrics can help you determine whether your efforts and initiatives in social are moving the needle for your practice.

As you look forward to the year ahead and begin allocating your marketing resources, take time to consider the following metrics and related critical questions.

Share of Voice

How does your practice’s social presence stack up against your competitors’ not only in terms of the size of your audience (number of followers, fans, pinners, etc.), but in terms of their level of engagement? How engaged are your patients and potential patients compared to those of your competitors? How many people are talking about your practice, how frequently and in what context?

Conversations 

Are you having conversations with your patients? If not, it’s time to re-examine the content you are posting. Conversations put the “social” in social media. Don’t speak at your audience, speak with them. Every post is an opportunity to stimulate a dialogue. Creating dialogues increases your patients’ affinity to your practice.

Advocates 

Do you have any patients who have become super followers or super fans of your practice’s social media? If the answer is yes, be sure that you leverage their passion for your practice. If the answer is no, you may be missing out on a huge opportunity to increase the number of potential patients who have been exposed to your practice in the past, but are now compelled to try it, thanks to a super fan’s glowing recommendation. Take the opportunity to activate your super fans by noticing them and engaging with them.

Product Guidance 

Are you asking your patients questions to learn what they like about your practice and the products and services you provide? Social media provides your practice with the access to a large, free, real-time focus group. You can leverage your social network to help guide you in which products and services you choose to offer. This can help save you from making timely and costly mistakes. Many times you don’t even have to ask—just simply listen and respond. As an example, a chiropractor added massage therapy to his practice. The comments of the long wait time caused by an out of touch massage therapist caused the chiropractor to change the flow in the office to decrease wasted time. Patients were thrilled with the changes and posted their overwhelmingly positive responses.

Critical Questions

These metrics don’t show the complete picture of how social media can affect your practice’s bottom line. Several follow-up questions can help you determine how effective you are at engaging your social media audience.

Do more people know about your practice than before?

How to learn it: Measure the number of mentions your practice receives and the number of positive reviews you generate and compare your results to the volume of traffic on the social sites of the other chiropractic practices in your community per reporting period.

Are more people hearing your message than before?

How to learn it: This is called your practice’s reach. Measure the growth in the number of your followers/fans per reporting period. You can enlist tools that measure Twitter reach and use tools such as LinkedIn analytics and Facebook Insights that report on number of impressions.

Are your posts generating traffic?

How to learn it: If you are being truly engaging, interesting and valuable in all of your social media interactions, then you are not simply sharing all of your content day after day. However, when you do link back to your own website’s content, measure the resulting traffic to your site via Google Analytics. Then you can drill down to determine which traffic was nurtured through social media.

Are people reacting to what you’re putting out there?

How to learn it: Measure the number of click-throughs your posts receive as well as the number of comments per post. The number of shares and retweets your posts receive is a great way to identify the number of super fans you are engaging per reporting period.

Social Media ROI is Complex

Social media ROI is clearly more complex than a simple cost vs. practice awareness equation. While social can certainly affect the journey of patients to your practice, it cannot be simply superimposed over it. There are just too many touchpoints in too many places to limit social to one fixed point along a patient’s path.

The ROI of social media for your practice is delayed ROI. This may be tough for many chiropractic marketers to swallow, but it goes back to your overall marketing strategy. Social is not just another marketing channel; it is a critical part of your practice’s overall communication platform. It touches many areas within your practice from patients’ retweets all the way up to the chiropractor’s blog posts.

When it comes to social, chiropractic marketers shouldn’t be hyper-focused on the immediate ROI, but instead get your practice team focused on another question: What have we learned today from our patients?

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching (www.mybreakthrough.com 1-800-723-8423).

Energy, Not Time, Is Your Most Precious Resource

Monday, December 5th, 2016

Mark Sanna, DC, ACRB Level II, FICC

We live in a digital time. Our rhythms are rushed, rapid fire and relentless, our days carved up  into bits and bytes. We celebrate quick reaction more than considered reflection. We skim  across the surface, alighting for brief moments at dozens of destinations but rarely remaining  for long at any one. We race through our lives without pausing to consider who we really want  to be or where we really want to go. We’re wired up but we’re melting down.    Most of us are just tying to do the best that we can. We survive on too little sleep, wolf down  fast foods on the run, fuel up with coffee and cool down with alcohol and sleeping pills. Faced  with relentless demands at work, we become short‐tempered and easily distracted. We return  home from long days at work feeling exhausted and often experience our families not as a  source of joy and renewal, but as one more demand in an already overburdened life.

Consider these scenarios: 

 You attend an hour‐long Team Meeting in which not a single second is wasted – but  during the final half hour your energy level drops off and you struggle to stay focused.

 You race through a meticulously scheduled four‐hour shift but by midway your energy  has turned negative‐impatient, edgy and irritable.

 You set aside time to be with your children when you get home at the end of the day,  but you are so distracted by thoughts about work that you never really give them your  full attention.

 You remember your wedding anniversary – your computer alerts you and so does your  smart device– but by the evening, you are too tired to go out and celebrate.

Energy, not time is the fundamental currency of high performance.   

This insight revolutionized my thinking about what drives enduring high performance. It has  also prompted a dramatic transformation in the way I coach my clients to manage their lives,  personally and professionally. Everything they do – from interacting with patients and staff to  spending time with their families – requires energy. Obvious as this seems, we often fail to take  into account the importance of energy at work and in our personal lives.  Without the right  quantity, quality, focus and force of energy, we are compromised in any activity we undertake.

Performance, health and happiness are grounded in the skillful management of energy.

There are undeniably difficult patients, tough days, bad relationships and real life crises.  Nonetheless, we have far more control over our energy than we realize. The number of hours in  a day is fixed, but the quantity and quality of energy available to us is not. It is our most  precious resource. The more we take responsibility for the energy we bring to the world, the  more empowered and productive we become. The more we blame others or external  circumstances, the more negative and compromised our energy will be.
If you could wake up tomorrow with significantly more positive, focused energy to invest in  your practice and with your family, how significantly would that change your life for the better?  As a leader and a manager, how valuable would it be to bring more positive energy and passion  to your practice? If your practice team could call on more positive energy, how would it affect  their relationships with one another, and the quality of service that they deliver to your  patients?

To be fully engaged, we must be physically energized, emotionally connected, mentally focused  and spiritually aligned with a purpose beyond our immediate self‐interest. Full engagement  begins with feeling eager to get to the practice in the morning, equally happy to return home in  the evening and capable of setting clear boundaries between the two. It means being able to  immerse yourself in the mission you are on, whether it is grappling with a frustrating challenge  in the practice, managing your practice team on a project, spending time with loved ones or  simply having fun. Full engagement implies a fundamental shift in the way we live our lives.

You must become fully engaged. Four key energy management principles drive this process.

Principle 1: Full engagement requires drawing on four separate but related sources of energy:  physical, emotional, mental and spiritual.   

Human beings are complex energy systems, and full engagement is not simply one‐dimensional.  The energy that pulses through us is physical, emotional, mental, and spiritual. All four  dynamics are critical, none is sufficient by itself and each profoundly influences the others. To  perform at our best, we must skillfully manage each of these interconnected dimensions of  energy. Subtract any one from the equation and our capacity to fully ignite our talent and skill is  diminished, much the way an engine sputters when one of its cylinders’ misfires.    The more toxic and unpleasant the energy, the less effectively it serves performance; the more  positive and pleasant the energy, the more efficient it is. Imagine for a moment that you are  about to have a chiropractic adjustment. Which energy quadrant would you want your  chiropractor to be in? How would you feel if he entered the adjusting room feeling angry,  frustrated and anxious? What if he was disengaged, laid back and slightly spacey? Obviously,  you want your chiropractor energized, confident and upbeat.

Principle 2: Because energy capacity diminishes both with overuse and with underuse, we  must balance energy expenditure with intermittent energy renewal.   

We rarely consider how much energy we are spending because we take it for granted that the  energy available to us is limitless. In fact, increased demand progressively depletes our energy  reserves – especially in the absence of any effort to reverse the progressive loss of capacity that  occurs with age. By training in all dimensions we can dramatically slow our decline physically  and mentally, and we can actually deepen our emotional and spiritual capacity until the very  end of our lives.

When we live highly linear lives – spending far more energy than we recover or recovering  more than we spend – the eventual consequence is that we break down, burn out, atrophy,  lose our passion and get sick.  Sadly, the need for recovery is often viewed as a sign of weakness  rather than as an integral aspect of sustained performance. The result is that we give almost no  attention to renewing and expanding our energy reserves, individually or for our practice.

To maintain a powerful pulse in our lives, we must learn how to rhythmically spend and  renew energy.   

The richest, happiest and most productive lives are characterized by the ability to fully engage  in the challenge at hand, but also to disengage periodically and seek renewal. Instead, many of  us live our lives as if we are running in an endless marathon, pushing ourselves far beyond  healthy levels of exertion. We become flat liners mentally and emotionally by relentlessly  spending energy without sufficient recovery. We become flat liners physically and spiritually by  not expending enough energy. Either way, we slowly but inexorably wear down.    Think for a moment about the look of many long‐distance runners: gaunt, sallow, slightly  sunken and emotionally flat. Now visualize a sprinter. Sprinters typically look powerful, bursting  with energy and eager to push themselves to their limits. The explanation is simple. No matter  how intense the demand they face, the finish line is clearly visible 100 or 200 meters down the  track. We too must learn to live our lives as a series of sprints – fully engaging for periods of  time and then fully disengaging and seeking renewal before jumping back into the fray to face  whatever challenges confront us.

Principle 3: To build capacity, we must push beyond our normal limits, training in the same  systematic way that elite athletes do.   

Stress is not the enemy in our lives. Paradoxically, it is the key to growth. In order to build  strength in a muscle, we must systematically stress it, expending energy beyond normal levels.  Doing so literally causes microscopic tears in the muscle fibers. At the end of a training session,  functional capacity is diminished. But give the muscle twenty‐four to forty‐eight hours to  recover, and it grows stronger and better able to handle the next stimulus.  While this training  phenomenon had been applied largely to building physical strength, it is just as relevant to  building “muscles” in every dimension of our lives – from empathy and patience to focus and  creativity to integrity and commitment. What applies to the body applies equally to the other  dimensions of our lives.

We build emotional, mental and spiritual capacity in precisely the same way that we build  physical capacity. 

We grow at all levels by expending energy beyond our ordinary limits and then recovering.  Expose a muscle to ordinary demand and it won’t grow. With age it will actually lose strength.  The limiting factor in building any muscle is that many of us back off at the slightest hint of  discomfort. To meet increased demand in our lives, we must learn to systematically build and
strengthen muscles wherever our capacity is insufficient. Any form of stress that prompts  discomfort has the potential to expand our capacity – physically, mentally, emotionally or  spiritually – so long as it is followed by adequate recovery.

Principle 4: Positive energy rituals – highly specific routines for managing energy – are the key  to full engagement and sustained high performance.

Change is difficult. We are creatures of habit. Most of what we do is automatic and  nonconscious. What we did yesterday is what we are likely to do today. The problem with most  efforts to change is that conscious effort can’t be sustained over the long haul. Will and  discipline are far more limited resources than most of us realize. If you have to think about  something each time you do it, the likelihood is that you won’t keep doing it for very long. The  status quo has a magnetic pull on us.

A positive ritual is a behavior that becomes automatic over time – fueled by some deeply  held value.   

I use the word ritual purposefully to emphasize the notion of a carefully defined, highly  structured behavior. In contrast to will and discipline, which requires pushing yourself to a  particular behavior, a ritual pulls at you. Think of something as simple as brushing your teeth. It  is not something that you ordinarily have to remind yourself to do. Brushing your teeth is  something to which you feel consistently drawn, compelled by its clear health value. You do it  largely on automatic pilot, without much conscious effort or intention. The power of rituals is  that they insure that we use as little conscious energy as possible where it is not absolutely  necessary, leaving us free to strategically focus the energy available to us in creative, enriching  ways.

Look at any part of your life in which you are consistently effective and you will find that certain  habits help make that possible. If you eat in a healthy way, it is probably because you have built  routines around the food you buy and what you are willing to order at restaurants. If you are  fit, it is probably because you have regular days and times for working out. If you manage your  practice team well, you likely have a style of giving feedback that leaves people feeling  challenged rather than threatened. If you are closely connected to your spouse and your  children, you probably have rituals around spending time together with them.  Creating positive  rituals is the most powerful and effective way to manage energy in the service of full  engagement.

Dr. Mark Sanna is a member of the Chiropractic Summit and a board member of the  Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching.  (www.mybreakthrough.com 1‐800‐723‐8423).

 

At Scrip Hessco, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

Five Internet Marketing Secrets for Chiropractors

Thursday, June 30th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

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A successful Internet marketing plan for your chiropractic practice hinges on attracting a high volume of traffic to your website and creating a high rate of conversion. Traffic means the number of unique visitors who view your website. Conversion refers to the number of people who took the step of contacting you after viewing your website. The most successful websites not only have high traffic, but high targeted traffic. This means that your website attracts your ideal patients: those individuals who have the need, desire and finances to afford your chiropractic care. You also want your website to increase the conversion of these potential new patients into actual booked appointments in your practice. So, while traffic and conversion are essential components for Internet success, let’s focus on taking it to the next level and those secrets that you can deploy to increase targeted traffic and conversion to appointments. The Internet marketing strategies that I will share with you, if executed properly and on a regular basis, will yield a bounty of new patients ready to invest in chiropractic care.

Place “Contact Me” Above the Fold

Have you ever had a hard time locating a business’ phone number on an advertisement? Such an obvious advertising error can also cause visitors to your website to become frustrated and ultimately deter them from pursuing care in your practice. Professional website designers track something called “UX”, for “User Experience”. UX is the way a person feels when navigating a website. Does your practice website create a great UX or is your website resulting in frustrated visitors who quickly move on to your competitors’ sites? One essential feature of great UX is to have your contact information placed prevalently at the top of the page. “Above the fold” means that the information is located above the point at which someone must scroll to view the lower part of a webpage. Your contact information, including your phone number, e-mail address and physical address should appear above the fold on every page of your website.

All Pages are Landing Pages

You may have heard of the term “landing pages” in chiropractic Internet marketing. The phrase refers to a page that a website visitor lands after clicking on a hyperlink. There are two types of landing pages, reference and transactional. A reference landing page is focused on information and education. A transactional landing page encourages the visitor to take action, such as entering their contact information, making a purchase or scheduling an appointment. In chiropractic Internet marketing, you should focus on creating landing pages that are a hybrid of transactional and reference. Be sure your landing pages feature patient education, while at the same time they direct the visitor to contact your office for more information or to schedule an appointment. Using this technique, all pages on your website become functional landing pages, directing the visitor to take a step closer to becoming a new patient.

Far-Reaching Results from Patient Testimonials

Neilsen Media Research is a global information and measurement company that provides market research, insights and data about what people watch and what people buy. Neilsen reports that 92% of global consumers trust “earned media”, which means word-of-mouth referrals. Neilsen also tells us that 70% of online consumers trust online testimonials and reviews. Traditional chiropractic media marketers know that word-of-mouth referrals have the best return on investment of any type of marketing or advertizing.  Referrals from satisfied patients cost you nothing and yield the most ideal new patients. Online testimonials and reviews, which are virtually the same things, are modern-day word-of-mouth referrals. Check with your state regulations before posting patient testimonials online, as some states have specific rules concerning their use. Also, be sure that your practice is HIPAA compliant in the use of all testimonials. Your testimonials will garner greater traction if you funnel them through your website and blog. Using video testimonials on your sites and on a YouTube channel achieves a double benefit. Video engages viewers, and this causes them to spend more time on your website. This is called creating a “sticky” page and it results in the second benefit of increasing your positioning with the search engines, called “Search Engine Optimization” or SEO. A warning about Google Places, Yelp and other review sites: while positive reviews can most definitely help with SEO, one bad review can become a serious blot on your good reputation.

Words, Words, and More Words

Google has made it known that the very best, most valuable and long-lasting SEO begins with original, informative text. This is the type of SEO that results in high rankings for your website and yields the most targeted traffic. If writing short articles to educate your patients in the value of the services your perform and the products you dispense is not high in your skill set, you should engage the services on an outsourced copy writing company that is familiar with the chiropractic market. A stagnant website, with unchanging copy serves about the same value as an out-of-date practice brochure. Even worse, a stagnant website can undermine your marketing efforts, as it will result in a plummet in your website’s ranking. There are several firms in the chiropractic marketplace that employ professional copy writers who stay on top of advances in the field of chiropractic, as well as SEO tactics and strategies. By adding several short blogs each week to your online marketing portfolio and by consistently adding fresh content to your website, you will build a strong online presence that will generate targeted traffic and great conversion for the long term.

Express Your Personality

While maintaining a professional image is especially important in online chiropractic marketing, if you don’t express your and your practice’s unique personality online, you will appear like every other chiropractor.  The most successful online chiropractic marketers post selected photos of their family, hobbies and interests on Facebook. Just as displaying original art in your practice’s Reception Room can convey your individuality; your online marketing should display your unique personality and passions. People, including those individuals who are your potential new patients, crave personal relationships. Your website should convey your personal life to a limited degree. On the “About Us” page, be sure to feature some photos of your family and those of your practice team. Post quotes from your team members about how they feel about your practice and their careers. Take the opportunity to let your collective light shine online!

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

 

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How to Make Your Chiropractic Practice Grow

Monday, May 16th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

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Building a successful chiropractic practice can be a competitive business. You must continually advance your practice by attracting new patients, maintaining the ones you already have and incorporating new technologies and techniques. This is something you must do continually or your practice will stagnate rather than expand.

 

Win on the Web

There is a high likelihood that your next new patient will search for you on the web even if they have been referred by one of your current patients. Make sure that their first impression of your practice is excellent by hiring a professional web designer to build a website for your practice. Make sure that the content is written with search engine optimization in mind, so prospective patients will find you when searching the web. If you don’t already have a catchy phrase or brilliant logo for your practice, now would be the time to create one. Include well produced, short video clips so that patients can get to know something about you before coming to your practice. Patients come to your practice assuming you know how to do chiropractic, but what they really want is to get to know you and your staff. They want to be welcomed and feel that they have made a good decision on how to spend their hard earned dollars on their health. If they like how they are treated and feel you have their best interests at heart, then they will trust you.

 

Review Your Software

If you are serious about expanding your chiropractic practice, you must be sure the software system you have in place will accommodate the growth and the requirements of electronic records management. If you’re unsure if you have the right software, you will need to review several different systems to determine which will best suit your needs. Practice can become a nightmare if you don’t have the proper software to track appointments, insurance claims, patient records, and payments. The right software should allow you to file insurance claims electronically to save you time and paperwork. A good piece of software will allow you to track your practice, spot trends in services and reimbursement, and help you grow into a profitable practice all at the same time.

 

Market Internally

Internal marketing and word-of-mouth advertising are the best two ways to attract new patients. They are also the least expensive methods of advertising. Word-of-mouth is spread mostly by people who come to you for chiropractic services and are pleased with your work. Patients who are pleased with their chiropractor, typically recommend them to their friends and family members. You can encourage former patients who no longer visit you by reaching out to them with reminder postcards for a check-up or for other services. If you don’t get an immediate response, continue to mail on a quarterly basis. It often takes several contacts before a reminder will spur someone into action. In addition to postcards, write and send a monthly newsletter to all of your patients via e-mail. Include useful information that educates your patients while subtly promoting your practice.

 

Maintain Current Patients

Although it is normal to lose some patients, you can advance your chiropractic practice by maintaining as many as possible. According to expert practice builders, twenty five percent of your marketing efforts should be focused on attracting new patients to your practice. Your main focus should be on retaining your current patients. Make sure that your current patients are satisfied with your service so they won’t think about finding another chiropractor. Build strong relationships with your patients. Chiropractors who focus on their patients and establish strong relationships increase their revenues, even during financially hard times. Make an effort to remember each patient’s personal information and family members’ names to show that you value their business and see them as an important part of your practice. Solicit your patients’ feedback about their experience with your practice and use the information to realize your strengths and fix your weaknesses.

 

Attract New Patients

Even if you have a large patient base, over time some patients will stop coming in for various reasons. They may move, lose or change their insurance or simply decide to try another chiropractor. Play an active role in your community. Performing community outreach by volunteering to speak at schools, service organizations, local employers and other groups is a highly effective way to attract new patients. Give presentations on topics consistent with your philosophy on health and wellness to bring visibility to your practice and promote your expertise.

 

Most organizations won’t mind if you pass out business cards after your talk. Even if you don’t, people who are looking for a chiropractor will remember your presentation and will locate you via your website. Where state laws allow, you can make yourself especially attractive to new patients by giving them a special offer. Offer a complementary consultation or other service and let people know that you will extend the offer to their family members, friends and co-workers. Reward people who refer new patients to your practice. Give them a small item, such as a gift card, for each family member or friend they refer to you.

 

Expand Your Services

One way to grow your practice is by offering new products services. There are many services that are compatible with chiropractic care. Nutritional supplements, orthotics and supports are natural compliments to chiropractic care. Massage therapy, acupuncture and exercise therapy are high demand procedures that fit well in a chiropractic setting.  Research the services that are in demand and determine whether they will be profitable for your practice to offer them.  Be aware of the services that other health care providers are offering in your community to be sure that your practice remains competitive. Review the pages of this and other chiropractic publications on a regular basis to keep up to date on current practice trends.

 

Add New Technologies

One important way to advance your chiropractic practice is to keep your technology up-to-date. This is especially important when a new technique or piece of equipment can help differentiate your practice by making your procedures easier and more comfortable for your patients. For example, you can switch to digital x-rays that can be read immediately and deliver less exposure to radiation. The new generations of hand-held instrument adjusting devices come equipped with auditory feedback signals that indicate to both doctor and patients that a desired level of movement has been achieved. Many chiropractors are finding that laser therapy is an excellent high-tech adjunct to the traditional modalities they offer. The results are well documented and providing laser therapy can create the cutting-edge buzz that helps to grow a practice. Feature your use of technology prominently in your ads and on your website. Send postcards to patients notifying them when you incorporate something new and beneficial into your practice.

 

Focus on Your Patients

Make the choice to establish, build, and retain solid relationships with your patients. Listen to what they want and treat them well. Give them the intrinsic value they seek from choosing your practice. Deliver quality care above and beyond what they expect. The payback for you will be increased patient referrals, more satisfied patients, and greater profitability. It is then that your practice can continue to grow and truly flourish.

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such asBiofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

 

Biofreeze Fall Sale

Wednesday, August 27th, 2014

The Fall Biofreeze promotion has started so stock up now and save. The Presale is going on now and we will ship your order 9/1/14. Free Biofreeze: Buy 20, Get 4 FREE or Buy 38, Get 10 FREE PLUS a Free Bon Vital Massage Kit!

 

incorporate-biofreeze

 

See all the Fall biofreeze promos here.
http://www.scriphessco.com/shop-by-department/promotions/biofreeze-2014-fall-promotion/

 

 

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Biofreeze Spring Promotion

Friday, February 7th, 2014

incorporate-biofreeze

The Spring Biofreeze promotion has started so stock up now and save. The Presale is going on now and we will ship your order 3/1/14.  Free Biofreeze: Buy 20, Get 4 FREE or Buy 38, Get 10 FREE PLUS 3 FREE Flex-i-Cold Cold Packs and 2 product displays!

Did you know….that back, shoulder and neck pain causes 49% of all work absences? Get your patients back to work with Biofreeze!

 

See all the Spring biofreeze promos here.
http://www.scriphessco.com/shop-by-department/promotions/-biofreeze-spring-2014-promotion/

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Parker Seminars in Las Vegas

Monday, January 6th, 2014

Join us at the Parker Seminars in Las Vegas – January 2014.  If you are there stop by our booth 309 to hear about our new chiropractic supplies and equipment.

 

Parker Seminars in Las Vegas – January 2014

The World’s LARGEST Chiropractic Seminar is Heading to Las Vegas!

If there was ever a time to experience Parker Seminars, the world’s top chiropractic seminar series, that time is January 9-11 in Las Vegas, where practicing chiropractors, speakers, and coaches from around the world are meeting for our flagship event. It’s PARKER SEMINARS LAS VEGAS 2014, and it’s set to be our biggest, most extraordinary seminar yet!

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry.  Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Citrus II® Hospital Germicidal Deodorizing Cleaner

Friday, December 13th, 2013

Tried and True Favorites

Trusted and loved by Doctors and patients alike.

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I have confidence that this really does disinfect; isn’t oily; cleans well; and doesn’t dry out my equipment or my hands! By Joanie

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Citrus II® Hospital Germicidal Deodorizing Cleaner

Citrus II® Hospital Germicidal Deodorizing Cleaner is designed specifically as a general non-acid cleaner and disinfectant. In addition, this product deodorizes those areas which generally are hard to keep fresh smelling. This is a Bactericidal, Virucidal, Tuberculoidal, Fungicidal, Disinfectant and Cleaner.

Cleans, deodorizes, and disinfects surfaces, equipment, and non-critical instruments. A broad spectrum germicidal cleaner, effective as a bactericide, fungicide, and virucide, including Hepatitis B and C, HIV-1 (AIDS) and Tuberculosis, with excellent residual biocide action. It’s also effective against mold and mildew. Great for use in veterinarian offices and clinics, effective against Parvo Virus. EPA-registered, non-alcohol formula contains no toxic chemicals such as phenols or glutaraldehydes, and is tested safe for a variety of surfaces including vinyl and naugahyde. It’s non-acidic, non-corrosive, and non-staining. Citrus II® is ready-to-use so there’s no inconvenient mixing, dilution, or activation required as with concentrates. Refreshing citrus scent keeps the facility smelling clean and fresh.

Biofreeze On The Go Singles

Friday, May 27th, 2011

Biofreeze Singles on the go

The power of Biofreeze while on the go

Performance Health has expanded its Biofreeze® product line with the introduction of Biofreeze Pain Relieving Singles, the perfect complement to at-home and in-clinic Biofreeze applications. This innovative packaging provides the power of Biofreeze in an ultra portable, no mess application providing pain relief—anytime, anywhere. Simply snap open the small pouch, apply Biofreeze to the painful area and continue with daily activities. The new Biofreeze Pain Relieving Singles will be available July 1, 2011.

Three top benefits including:

  • Nothing on the hands.
  • Easy to dispose.
  • Fits anywhere.

“We are very excited to launch this truly innovative addition to our highly respected and effective Biofreeze product family,” stated Jeff Mathers, product manager for Performance Health. “Pain can strike at inconvenient times and inconvenient places, and it’s not always feasible for patients to carry our larger patient-sized Biofreeze products. We encourage hands-on health care practitioners to recommend Biofreeze Singles as a complement the patient-sized products so that patients are protected no matter where they go. This stamp-sized packet fits in a wallet or purse and provides immediate access to Biofreeze pain relief. Even when patients are on-the-go, they don’t have to wait to treat pain.”

Biofreeze Pain Reliever is the number one clinically-used and recommended topical analgesic. It delivers targeted pain relief with the benefits of cryotherapy (cold therapy). Doctors, therapists and patients are shifting toward topical analgesics and away from systemic pain relievers, which can affect the gastrointestinal tract, heart, kidneys and other organs, as well as cognition. Conversely, topical analgesics deliver targeted pain relief with low levels of systemic absorption, which may result in less risk for systemic toxicity and/or drug interaction.

 
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