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Archive for the ‘Electrotherapy Products’ Category

Measuring the ROI of Your Practice’s Social Media

Thursday, March 23rd, 2017

Mark Sanna, DC, ACRB Level II, FICC

How do chiropractic marketers measure their return on investment (ROI) when it comes to social media? After all, follows, likes and repins are not the usual marketing metrics. At the same time, the standard performance indicators we typically use to gauge the success or failure of digital marketing don’t apply as easily to social media. Counting website hits and click-throughs are not a means of measuring ROI in this realm. Social media marketing is still in its early days for most chiropractors and monitoring a few key metrics can help you determine whether your efforts and initiatives in social are moving the needle for your practice.

As you look forward to the year ahead and begin allocating your marketing resources, take time to consider the following metrics and related critical questions.

Share of Voice

How does your practice’s social presence stack up against your competitors’ not only in terms of the size of your audience (number of followers, fans, pinners, etc.), but in terms of their level of engagement? How engaged are your patients and potential patients compared to those of your competitors? How many people are talking about your practice, how frequently and in what context?

Conversations 

Are you having conversations with your patients? If not, it’s time to re-examine the content you are posting. Conversations put the “social” in social media. Don’t speak at your audience, speak with them. Every post is an opportunity to stimulate a dialogue. Creating dialogues increases your patients’ affinity to your practice.

Advocates 

Do you have any patients who have become super followers or super fans of your practice’s social media? If the answer is yes, be sure that you leverage their passion for your practice. If the answer is no, you may be missing out on a huge opportunity to increase the number of potential patients who have been exposed to your practice in the past, but are now compelled to try it, thanks to a super fan’s glowing recommendation. Take the opportunity to activate your super fans by noticing them and engaging with them.

Product Guidance 

Are you asking your patients questions to learn what they like about your practice and the products and services you provide? Social media provides your practice with the access to a large, free, real-time focus group. You can leverage your social network to help guide you in which products and services you choose to offer. This can help save you from making timely and costly mistakes. Many times you don’t even have to ask—just simply listen and respond. As an example, a chiropractor added massage therapy to his practice. The comments of the long wait time caused by an out of touch massage therapist caused the chiropractor to change the flow in the office to decrease wasted time. Patients were thrilled with the changes and posted their overwhelmingly positive responses.

Critical Questions

These metrics don’t show the complete picture of how social media can affect your practice’s bottom line. Several follow-up questions can help you determine how effective you are at engaging your social media audience.

Do more people know about your practice than before?

How to learn it: Measure the number of mentions your practice receives and the number of positive reviews you generate and compare your results to the volume of traffic on the social sites of the other chiropractic practices in your community per reporting period.

Are more people hearing your message than before?

How to learn it: This is called your practice’s reach. Measure the growth in the number of your followers/fans per reporting period. You can enlist tools that measure Twitter reach and use tools such as LinkedIn analytics and Facebook Insights that report on number of impressions.

Are your posts generating traffic?

How to learn it: If you are being truly engaging, interesting and valuable in all of your social media interactions, then you are not simply sharing all of your content day after day. However, when you do link back to your own website’s content, measure the resulting traffic to your site via Google Analytics. Then you can drill down to determine which traffic was nurtured through social media.

Are people reacting to what you’re putting out there?

How to learn it: Measure the number of click-throughs your posts receive as well as the number of comments per post. The number of shares and retweets your posts receive is a great way to identify the number of super fans you are engaging per reporting period.

Social Media ROI is Complex

Social media ROI is clearly more complex than a simple cost vs. practice awareness equation. While social can certainly affect the journey of patients to your practice, it cannot be simply superimposed over it. There are just too many touchpoints in too many places to limit social to one fixed point along a patient’s path.

The ROI of social media for your practice is delayed ROI. This may be tough for many chiropractic marketers to swallow, but it goes back to your overall marketing strategy. Social is not just another marketing channel; it is a critical part of your practice’s overall communication platform. It touches many areas within your practice from patients’ retweets all the way up to the chiropractor’s blog posts.

When it comes to social, chiropractic marketers shouldn’t be hyper-focused on the immediate ROI, but instead get your practice team focused on another question: What have we learned today from our patients?

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching (www.mybreakthrough.com 1-800-723-8423).

Cash or Insurance Practice? Why Choose One?

Wednesday, January 11th, 2017

Mark Sanna, DC, ACRB Level II, FICC 

The expansion of Obamacare has made insurance policies with $10,000 to $15,000 deductibles  commonplace. Savvy health care consumers are making more cautious decisions about where  to spend their discretionary healthcare dollars than ever before. This leaves many chiropractors  struggling with a choice of being a cash or insurance‐based practice. They wonder if the  increased demands upon their and their practice team members’ time that come with  accepting insurance is a viable business model for their practice future.  Many chiropractors  facing this dilemma feel that they must choose either cash or insurance as an “all in” or “all out”  strategy.

The Either/Or Scenario 

Chiropractors who choose to opt out of insurance reimbursement do so because they believe  that removing the burdens of dealing with third party reimbursement will reduce their daily  level of stress and free them to offer patients more affordable payment options. Many times  these practices offer services at reduced fees. Due to their lower fees, seeing a high volume of  patients is often the way that these chiropractors can generate a level of income that will  support their overhead and lifestyle.

Chiropractors who choose to focus solely on the insurance‐based model of care confront a  different set of problems. With increased limitations on chiropractic coverage, including the  number of visits allowed, these practitioners often times tailor their patient recommendations  to the level of services covered by third party payers. Practicing to meet the requirements of  insurance payers takes the focus away from the patient’s health needs.

I’ve seen chiropractors place themselves and their practice in jeopardy because of their lack of  knowledge of the significant regulatory and compliance requirements that remain in place  whether they decide to accept insurance or not. The “let’s make a deal” payment plans offered  by both cash‐only and insurance‐based practices walk a fine line between what is legal and  what is not. Offering the same service for different fees is considered a dual fee schedule and is  illegal.

Blend the Best of Both 

No wonder chiropractors are confused. Let me assure you that it is possible to create a practice  that blends the best of both cash and insurance. Your practice can deliver affordable care to a  high volume of patients while meeting the requirements of insurance reimbursement.                                            This may be easier to achieve then you may think. The first step is to establish a compliant fee schedule  that allows you to accept limited insurance coverage while at the same time offering your  patients legal discounts. This can only be done by joining a recognized Discount Medical Plan  Organization (DMPO) and creating a cash‐based fee schedule that is published and available to  all patients regardless of their level of (or lack of) insurance coverage. A DMPO allows you to  blend covered and uncovered services into an affordable payment plan that fits the financial  requirements of care into the patient’s family budget. It also allows you to inform patients what  their financial responsibility will be from their very first visit. This removes stress from  providers, practice team members and patients.

Moments of Truth 

Along with compliant patient financial procedures, the blended practice has a system of  compliant patient care procedures that begin with a new patient’s first interactions with your  practice. How your practice team handles these moments of truth is essential to your success.

Patients make both conscious and subconscious decisions as to how much they are willing to  spend when they purchase care from you. You can build the perceived value for your care by  creating an extraordinary first visit experience for your new patients. When delivered correctly  you should regularly hear the words, “That was the most thorough examination that I have ever  received—I feel like I’m in the right place!” To consistently achieve this high level of perceived  value requires you to take a fresh look at the services you provide on a patient’s first visit.  These include: your consultation and examination procedures.

Build Value with Your Consultation & Examination 

New patient procedures begin with the consultation. During your consultation, let patients  know that you’ll be listening closely to the answers that they provide to the questions that you  ask them while taking their history. Let them know that their answers will guide you in the  choice of which tests you will perform and which instruments you use during their examination.  Let them know that this allows you to customize their examination to specifically look for the  cause of their condition. Custom‐designed items and services carry a higher perceived value  then their off‐the‐shelf, generic counterparts. By letting patients know that they will be  receiving a customized examination you increase the value that they place upon your service.

You can add tremendous value to your examination procedures simply by recording them with  a digital recorder. Inform the patient that you record all of your examinations and get their  permission for the recording. Recording your exam accomplishes several goals. Most people  don’t like to hear themselves recorded. For this reason, patients tend to be quiet during your  examination and this allows you to proceed with your examination without extraneous  comments and conversation.

As you examine the patient, call out your findings to the recorder. Rather than the typical  silence on the part of the examiner, which can be confusing and unsettling to the patient, you’ll  be providing value‐building information. A patient undergoing a Lasègue test may think that  you are simply lifting their leg until it hurts. Calling out the finding “Lasègue test positive on the  right hand side at 45 out of 90 degrees for L5 nerve root tension” lets the patient know that you  have found something wrong with them. This will limit much of what is covered in a traditional  Report of Findings. The patient has listened to your Report of Findings during the examination  process. This raises the value of the entire procedure and lets the patient know that you are  actively examining them to uncover the cause of their problem.

Build Value with Your Report of Findings 

I counsel my clients to avoid adjusting their new patients on their first visit. Providing palliative  therapies to decrease pain and inflammation is encouraged. Adjusting the patient immediately  following their examination decreases the perceived value of your care exponentially. How  significant could the patient’s problem be if you determined the cause and applied the  correction within minutes of meeting the patient? If you feel that you absolutely must deliver  an adjustment on the patient’s first visit, I encourage you to send the patient home for several  hours to rest while you review your examination findings and create your plan of care. Have the  patient return later in the day for their report.

Having the patient return for their Report of Findings and first adjustment gives your practice  team time to verify insurance benefits. You will know the patient’s level of coverage and the  doctor will have created an initial plan of care. You can now estimate the patient’s financial  responsibility for their course of care and create a payment plan without the stress of having to  do it on the spot, while the patient is waiting to receive care. You can deliver a financial  consultation to the patient immediately following their Report of Findings.

Begin your Report of Findings by confirming to the patient that your examination uncovered  the cause of their condition and that you have the ability to provide them with the care that  they need. At this point patients will be concerned with two primary questions: they want to  know how long it will take and how much it will cost. The blended practice, utilizing a compliant  DMPO fee schedule can make a recommendation for care based upon what the patient needs  and not what their insurance does or doesn’t cover. This allows you to give the patient your  recommendations for care based upon your estimation of how long it will take for their  condition to resolve and not their financial circumstances.

Increase Case Acceptance 

Add these steps to your new patient procedures and you will increase the value of your care in  the eyes of your new patients. Handling patient finances skillfully, upfront by blending
insurance benefits and cash in a unified payment plan decreases stress and increases case  acceptance. Patients are more likely to follow through with your recommendations when their  financial commitment has been taken care of in advance when their perceived value of your  service is at its highest level.

 

At Scrip Hessco, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, ScripHessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on ScripHessco to help you serve your patients and grow your business with popular resale items.

 

Hollywog WiTouch Wireless TENS Unit

Friday, October 5th, 2012

Hollywog WiTouch Wireless TENS Unit FAQ’s

1. What is TENS?

TENS (Transcutaneous Electrical Nerve Stimulation) is a noninvasive, drug-free method of controlling pain by the transmission of electrical stimulation to the body’s nerve or muscle fibers through the skin.

2. How does TENS work to relieve pain?

Pain relief or suppression is achieved by:

Suppressing the transmission of pain in nerves (Gate Control Theory) and Increasing the discharge of the body’s endorphins, which reduces the sensitivity to pain in the central nervous system (Opiate Release Theory)

3. How does the WiTouch provide pain relief?

WiTouch’s exclusive and patented stimulation waveform incorporates BOTH clinical theories – Gate Control Theory and Opiate Release Theory – of TENS to provide pain relief. You may feel relief as soon as you start the device, and you may feel pain relief as long as 3-4 hours after use.

4. Can I use WiTouch if I am pregnant?

No. The safety of nerve stimulation has not been established during pregnancy; therefore do not use this device if you are pregnant, or suspect that you are pregnant

5. How long can I wear my WiTouch?

WiTouch can be worn all day. The device does not have to be removed between stimulation treatments.

6. Can I use the WiTouch on another body area besides my back?

No, WiTouch is designed specifically for the treatment of back pain. WiTouch was designed to specifically fit the back and will not fit other body areas to allow performance. WiTouch can be used on the lower back.

7. Can I use the WiTouch in hot and humid conditions?

Hot and humid conditions can affect the adhesion properties of the WiTouch gel pads, so care should be taken in such conditions. Heat and humidity will not affect the operation of the device.

8. Can I wear my WiTouch while sleeping?

No, WiTouch should not be worn while sleeping.

9. Can I wear my WiTouch while driving?

No, WiTouch should not be worn while driving, operating heavy machinery or any other activity in which electrical stimulation can put you at risk of injury.

10. Can I use WiTouch when I am working?

WiTouch can be worn at home or at the office, but it should not be worn in work settings in which heavy machinery is operated or any situation in which electrical stimulation can put you at risk of injury. WiTouch should not be worn during strenuous physical activity as this may affect the proper adhesion of the device.

11. Can I share my WiTouch with someone else?

WiTouch gel pads are single person use and should not be shared between people. The WiTouch device can be used by other people with proper cleaning of the device and new gel pads applied.

12. Can I use a WiTouch if I have a pacemaker or other medical implant?

No. Do not use this device if you have a cardiac pacemaker, implanted defibrillator, or other implanted metallic or electronic device. Such use could cause electric shock, burns, electrical interference, or death.

13. My WiTouch is not working when I press the remote.

The main device is OFF and should be turned ON. If you receive yellow blinks on the remote when the START button is pressed, the remote control is not able to communicate with the device. Note the main unit automatically shuts OFF after 2 hours of inactivity.

14. Why is the LED blinking yellow?

Change your batteries. The blinking yellow indicates low battery.

15. What if I lose my remote control?

WiTouch cannot be operated without the remote control, so you will need to order a replacement remote control.  Replacments can be ordered from Core Products and will include instructions on how to pair the new remote to your device. WiTouch Pro can be operated without a remote control, so you can continue using the device.

16. What kind of batteries does my WiTouch use?

The WiTouch device uses 2 AAA batteries. The remote control uses 1 CR2032 lithium coin battery

17. How often do I have to change the batteries in my WiTouch and remote?

The 2 AAA batteries in the WiTouch device will last for approximately 150 treatments, depending on the intensity.  The remote control CR2032 battery will last approximately 1 year.

18. How do I clean my WiTouch?

WiTouch should be gently wiped clean with a damp cloth and mild soap. All soap residue must be removed before use. DO NOT submerge or immerse the device in water or other liquids as it will damage the device.

19. How do I store my WiTouch?

WiTouch should be stored in the storage box included with your device. If the device is being stored for a short time between uses and the gel pads are still applied to the device, the green protective liners should be applied to the gel pads before storage. If the device will be stored for a long period of time, the 2 AAA batteries should be removed from the main device.

20. What is the warranty on the WiTouch?

The warranty is 1 year assuming normal wear and tear. (NOTE: WiTouch should not be submerged in water or worn while showering)

21. Do I have to use the Gel Pads?

Yes, the WiTouch device can ONLY be used with the gel pads designed specifically for WiTouch. Attempted use of WiTouch without WiTouch Gel Pads can result in skin irritation or burns.

22. Where can I get new WiTouch Gel Pads?

You can purchase new Gel Pads from the same location you purchased your WiTouch device. You can also check your local chiropractor, DME or call Core Products Customer Service at 800-365-3047.

23. Why are my gel pads not sticking?

Gel pads will stick for 3-5 applications on average. The number of applications depends on skin preparation and skin type. Excessive oil, moisturizers and perspiration will affect the gel pads’ ability to adhere properly. You should always clean the treatment area with soap and water before applying your WiTouch to ensure optimal adhesion.

24. How many times can I use the gel pads?

The number of uses you can obtain from gel pads will vary, primarily due to skin preparation. Each time WiTouch is removed from the back, dead skin cells are removed adhered to the gel pads.  Over time, the accumulation of this “skin cell debris” diminishes the gel pads’ ability to adhere. Insufficient skin preparation will also affect gel pad adhesion.

25. How often do I replace the gel pads on my WiTouch?

The gel pads should be replaced on your WiTouch when the adhesion diminishes. This will vary person to person and depending upon skin preparation, but 3-5 applications is typical.

26. Why can I see some of the “black” from the WiTouch electrodes on my fingers?

The black residue you may see on your fingers from handling the Hollywog WiTouch device is from the conductive carbon element within the electrodes. The residue is normal and can be wiped away.

Introducing the InTENSity Line of Electrotherapy Units

Friday, January 14th, 2011

Current Solutions has come out with a new line of electrotherapy products! The series of InTENSity digital devices includes the InTENSity IF Combo unit, the InTENSity Select Combo unit, and the InTENSity Twin Stim III unit. These devices combine innovation with a user friendly interface. This line of electrotherapy tools provides patients with the best chance at getting the right therapy. These modern tools all share the same beautiful design and come standard with an AC Adapter. Not only is this line of digital devices innovative and easy to use, but it is also shockingly affordable!

The InTENSity IF Combo combines TENS and Interferential, providing the best option for patients in need of a treatment that is stronger than a typical TENS unit. The IF Combo unit has four modes of TENS and four modes of Interferential, providing relief for patients with even the most pain. This device is 105mA strong and comes standard with an AC adapter.

InTENSity IF Combo TENS Interferential
Wave Form Monophasic Square Biphasic Square
Pulse Rate 1-150 Hz 4 kHz
Pulse Width 50-300µs 125µs; phase duration: 250µs
Output Voltage Constant Current Constant Current
Current 0-105mA 0-105mA
Modes 4 4
Timer 1-60 constant 1-60 constant, IF Frequency 1-150 beats
Adapter DC 9V/1.2A Adapter 9V

 

The InTENSity Select Combo unit is powerful, user friendly, elegant and portable! This unit has four waveforms, allowing you to treat multiple musculoskeletal issues. This inventive device combines TENS, EMS, Interferential and Microcurrent. The Select Combo unit is 105mA strong and comes with an AC Adapter.

InTENSity Select Combo TENS EMS Interferential Microcurrent
Wave Form Monophasic Square Biphasic/monophase square wave pulse Biphasic Square Monophasic Square
Pulse Rate 1-150 Hz 1-150 Hz 4k Hz 1-150 Hz
Pulse Width 50-300µs 50-300µs 125µs; phase duration: 250µs 2-200mS
Output Voltage Constant Current Constant Current Constant Current Constant Current
Current 0-105mA 0-105mA 0-80mA 0-700µA
Modes 4 3 4 3
Timer 1-60 Constant 1-60 Constant 1-60 Constant, IF Frequency 1-150 beats 1-60 Constant

 

The InTENSity Twin Stim III unit combines TENS and EMS therapy. This beautiful, easy to use device is an industry leading 105mA and comes standard with an AC adapter.

InTENSity Twin Stim III TENS EMS
Wave Form Monophasic Square Biphasic/monophase square wave pulse
Pulse Rate 1-150 Hz 1-150 Hz
Pulse Width 50-300µs 50-300µs
Output Voltage Constant Current Constant Current
Current 0-105mA 0-105mA
Modes 4 3
Timer 1-60 Constant 1-60 Constant
 
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