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Archive for the ‘Chiropractors’ Category

Aging Americans Find New Avenues for Pain Relief with Complementary and Alternative Medicine

Tuesday, November 11th, 2014

Authored by:
KRAY KIBLER, Chief Operating Officer and Chief Financial Officer, Scrip Companies
CRAIG HOOD, Executive Vice President, Allegro Medical

The growth in the number and proportion of older adults in the United States has reached unprecedented levels, creating a number of issues for Baby Boomers, including a rise in chronic conditions, greater demand for pain relief, overuse of pharmaceuticals and high prescription expenditures. Combined with the looming physician shortage, the U.S. healthcare system faces the potential for longer waiting times and lower quality of medical care.

Seniors represent 13.7 percent of the United States population, about one in seven Americans.2 Almost 92 percent of older adults have at least one chronic condition, and 77 percent have at least two. Some type of disability, such as difficulty in hearing, vision, cognition and ambulation, was reported by 36 percent of adults aged 65 and over.

In the midst of these trends, Complementary and Alternative Medicine (CAM), the wide array of healthcare practices, products and therapies that are distinct from those used in conventional medicine, is expected to experience unprecedented popularity. CAM practices are diverse and include chiropractic, massage therapy, acupuncture, nutritional medicine, naturopathy, herbalism, Ayurveda, Reiki, laser therapy and electrotherapy.
CAM also includes a large and diverse group of orally or topically administered products such as herbal medicines, botanicals and probiotics that are widely marketed and readily available, often sold as dietary supplements.

CAM therapies emphasize the natural healing ability of the body and prevention versus the conventional approach of treating disease and its symptoms. A growing number of traditional healthcare professionals have begun to integrate CAM into their treatment programs for its proven benefits, including pain and injury prevention, post-surgical treatment and non-invasive pain relief. For instance, the Mayo Clinic has incorporated massage therapy into post-surgical treatment.
The Mayo Clinic has incorporated massage therapy into post-surgical treatment, and California now allows chiropractic services for reimbursement when they are provided in federally qualified health centers (FQHC) and rural health clinics (RHC) — further demonstrating the mainstream acceptance of chiropractic.

The purpose of CAM is to move patients toward complete wellness, helping them to discover and understand the hidden causes of health challenges, creating a customized and comprehensive treatment plan, and investing in healthy aging to achieve lower disability rates down the road.

PAIN MANAGEMENT IN AMERICA
Pain is the most frequent reason patients visit the emergency department (ED) — over 70 percent. A number of studies show that fewer than half of post-operative patients receive adequate pain relief, despite the fact that poor pain management puts patients at risk, creates needless suffering, and increases costs of care.

It is also well documented that certain populations, including seniors, bear the burden of chronic pain disproportionately. Given the high cost of pain in human lives, dollars, and social consequences, CAM presents an avenue for relieving pain across the healthcare continuum.

The goal of pain management is to improve a patient’s quality of life. Paradoxically, advances in medicine that have led to greater survival rates among patients with cancer, heart disease, HIV/AIDS, stroke, traumatic brain injury and many other diseases have increased the number of people living with chronic pain.

The physician shortage will aggravate the issue of pain management. Currently, there is a shortage of more than 13,000 physicians, with the expected shortfall to grow 10-fold within 12 years.

HOW CAM ADDRESSES ACCESS ISSUES
Licensed chiropractors, massage therapists, acupuncturists and naturopathic physicians continue to be sought after as accessible and cost-effective healthcare solutions. CAM providers are held to the same strict standards of quality as conventional providers including advanced education, licensure, credentialing, the delivery of evidence-based care, and accountability for outcomes.

CAM providers, especially chiropractors and naturopathic physicians, represent first-contact providers and maintain referral relationships with conventional medical providers when services beyond the CAM practice become necessary. Overall, the practice of CAM has risen dramatically in recent years. According to the National Institutes of Health, an estimated 18 million Americans receive massage therapy each year, while chiropractors treat more than 30 million people annually.

A National Institutes of Health study found that among insured patients with back pain, fibromyalgia, and menopause symptoms, those who use CAM have lower insurance expenditures than those who do not use CAM. The study noted that CAM therapies avoid high technology and offer inexpensive remedies. CAM providers in this study included chiropractors, licensed massage therapists, acupuncturists, and naturopathic physicians.

The results suggested that, because individuals with high disease burden typically drive the majority of claims expense, the potential for savings is much greater for CAM users. What’s more, the trend toward the integration of CAM into standard care will improve access to care for many Baby Boomers.

PAIN MANAGEMENT OPTIONS
Chiropractic: Chiropractic treatment of neck and back pain, which is common among aging Americans, provides more relief than over-the-counter drugs like aspirin and ibuprofen. In one
study, after 12 weeks of treatment more than half treated reported at least 75 percent reduction in pain compared with one-third in the drug group. A year later more than 50 percent of those treated with chiropractic reported significant decrease in pain. In contrast, the patients taking pain killers had upped their dosage during the same period.

Massage Therapy: Studies show that massage therapy increases endorphins and serotonin, chemicals that act as natural painkillers and mood regulators. Massage therapy also reduces levels of the stress hormone cortisol, and turns off genes associated with inflammation and its associated pain, which in turn relieves muscle soreness. Moderate to deep pressure massage can activate the vagus nerve which regulates heartbeat, helping seniors experience pain relief for a number of conditions. Studies also show that massage helps reduce anxiety, pain and nausea in cancer patients by 44 percent, and also raises the level of cancer-fighting white blood cells.

Acupuncture: Acupuncture has been shown to relieve a wide range of pain conditions that impact seniors, such as carpal tunnel syndrome, fibromyalgia, headache, low back pain, myofascial pain and osteoarthritis. One study found that during acupuncture trials for patients with chronic low back pain, only 15 percent of subjects who received genuine acupuncture treatment needed extra pain medication, compared with 34 percent who were receiving placebo treatments, and 59 percent receiving conventional therapy. Furthermore, long-term pain reduction was achieved more effectively in subjects who received either real or placebo acupuncture versus those who received conventional therapy.

KEY ISSUES IN ADDRESSING PAIN MANAGEMENT FOR AGING AMERICANS
Population Boom
The population of Americans aged 65 years or older during the next 25 years is expected to reach about 72 million. By 2030, older adults will account for roughly 20 percent of the U.S. population.

During the past century, a major shift occurred in the leading causes of death for all age groups, including older adults, from infectious
diseases and acute illnesses to chronic diseases and degenerative illnesses. More than a quarter of all Americans and two out of every three older Americans have multiple chronic conditions, and treatment for this population accounts for 66 percent of the country’s healthcare budget.

The cost of providing healthcare for one person aged 65 or older is three to five times higher than the cost for someone younger than 65. Although the risk of developing chronic diseases increases as a person ages, the root causes of many of these diseases often begin early in life. Practicing healthy behaviors from an early age and getting recommended screenings can substantially reduce a person’s risk of developing chronic diseases and associated disabilities.

Overuse and abuse of pharmaceuticals
For decades, the most important tool in a health toolkit was the prescription pad, with an emphasis placed on treating an illness rather than focusing on prevention and treating the whole body. Hundreds of thousands of the nation’s seniors misuse prescription drugs, including painkillers, anxiety medications and other pharmaceuticals for treating a number of conditions from joint pain to depression.

Doctors are prescribing highly addictive drugs to older patients at record levels, according to a USA TODAY examination of government data. The impact,as measured in overdose deaths, ED visits and admissions to treatment programs, is considerable. Studies project that the number of seniors misusing pharmaceuticals will keep growing, fueled by the aging Baby Boomer population. Among the most common prescriptions given to older patients are opioid pain relievers and benzodiazepines, the psychoactive medications, such as Xanax and Valium, often used for anxiety. According to data from IMS Health, which tracks drug dispensing for the government, the 55 million opioid prescriptions written in 2013 for people 65 and over marked a 20 percent increase over five years — nearly double the growth rate of the senior population.

The average number of seniors dependent on prescription pain relievers in the past year reached an estimated 336,000, up from 132,000 a decade earlier, according to data from the Substance Abuse and Mental Health Services Administration (SAMHSA). Annual ED visits by people 65 and over for pharmaceutical complications climbed more than 50 percent during that time, and the rate of overdose deaths among people 55 and older, regardless of drug type,
nearly tripled from 1999 to 2010, to 9.4 fatalities per 100,000 people, according to the Centers for Disease Control and Prevention.

The economic impact of medication-related problems in persons over the age of 65 is as much of an issue as Alzheimer’s disease, cancer, cardiovascular disease and diabetes. Medication-related problems are estimated to be one of the top five causes of death in that age group, and a major cause of confusion, depression, falls, disability and loss of independence.

Rising cost of pharmaceuticals/drugs
Fifty percent of seniors take eight or more prescriptions on average. Top contributors to the cost trend among Baby Boomers include diabetes (28.3 percent), rheumatological (14.6 percent), and asthma and chronic obstructive pulmonary disease (COPD) drugs (14.3 percent), according to the 2010 Medco Drug Trend Report. Medco also found that as many as 75 percent of insured Americans in the Baby Boomer group are currently taking at least one medication for a chronic condition, and more than half are regularly taking three or more drugs. A 30-day supply of six of the 11 name-brand drugs that Medicare beneficiaries use the most cost more than $250 each.

CAM: EXPLORING ALTERNATIVES
CAM’s growing popularity highlights a path for improving conventional medicine and mitigating the three-pronged challenge of cost, access and quality. Fortunately,U.S.medical schools are developing CAM course work, and managed care organizations are providing some coverage for CAM therapies. A study by Harvard Medical School researchers, looking at trends over the past half-century, indicates that CAM will play a role in the U.S. healthcare system for the foreseeable future.

The study examined trends in the use of 20 different CAMs, covering everything from acupuncture to yoga, among representative socio-demographic groups across the continental U.S.
The findings show that:

  • Most of CAM therapies have steadily increased in popularity since the 1960s
  • Of those respondents who had tried an alternative therapy, almost 50 percent were still
    using it 11 to 20 years later
  • Most CAM therapies are used–at least in part–as preventative measures or as part of a regular fitness program
  • Demand for CAM is likely to grow.

HEALTHCARE WORKERS LEADING THE WAY IN THE CAM ADOPTION
Baby Boomers’ willingness to adopt innovative services is likely to hasten progress in patient- managed technology, such as mobile health, and reform in pain management approaches. The shift toward CAM will become exponential, especially given that many CAM approaches are no longer considered “alternative” for healthcare workers, the majority of whom use some form of CAM for themselves.

In fact, 76 percent of healthcare workers use CAM, compared to 63 percent of the general population. What’s more, healthcare providers, including doctors and nurses, were more than twice as likely to have used practitioner-based CAM, and nearly three times as likely to use self-treatment with CAM, during the prior year than support workers.

CONCLUSION
An increase in the number of chiropractors, massage therapists and acupuncturists has sparked an industry focused on providing high quality CAM equipment, supplies, life-enhancing products and the latest technology for consumers and businesses. Such medical developments and techniques are poised to change the face of healthcare.

At the same time, Baby Boomers are re-examining their priorities and taking better care of themselves, following basic health principles, such as exercising, eating whole foods, getting plenty of sleep, avoiding tobacco, sun exposure and stress, and increasingly turning to CAM as an important part of their overall healthcare. This fundamental behavioral shift will help to curb reliance on costly conventional medical care and improve overall pain management. To meet this coming upsurge in demand for real healthcare value, fully integrated CAM providers and CAM insurance benefits will play a critical role.

Download the pdf version by Clicking Here.

The Growing Popularity of Complementary and Alternative Medicine

Tuesday, July 22nd, 2014

Complementary and Alternative Medicine (CAM) therapies treat the whole person, targeting the cause of illness rather than its symptoms. This White Paper, “Healthcare Revolution: The Growing Popularity of Complementary and Alternative Medicine (CAM),” explores why a growing number of healthcare professionals and consumers are adopting CAM – and changing the fabric of the U.S. healthcare system.

CAM’s patient-centric approach emphasizes prevention and individualized programs of care:

• Studies show that massage therapy (MT) increases endorphins and serotonin, chemicals that act as natural painkillers and mood regulators.
• Chiropractic treatment of neck pain provides more relief than over-the-counter drugs like aspirin and ibuprofen.
• Acupuncture has been studied for a wide range of pain conditions, such as post-operative dental pain, carpal tunnel syndrome, fibromyalgia, headache, low back pain, menstrual cramps, myofascial pain, osteoarthritis and tennis elbow.

CAM’s growing popularity highlights a number of opportunities to explore alternative therapies that can be incorporated with conventional medicine.

ScripHessco Forges Strategic Relationship with Leading Doctors of Chiropractic to Improve Patient Outcomes and Provide Practice Enhancement Education

Wednesday, May 7th, 2014

ScripHessco, providers of high quality chiropractic supplies and equipment, announces today its strategic relationship with two of the country’s leading doctors of chiropractic, Spencer H. Baron, D.C., DACBSP®, team chiropractor for the Miami Dolphins, and Alan K. Sokoloff, D.C., DACBSP®, owner and clinic director of the Yalich Clinic Performance and Rehabilitation Center and team chiropractor for the Baltimore Ravens.

ScripHessco Logo“We look forward to working with Drs. Baron and Sokoloff to develop a broad array of mutually beneficial programs and advisory services that will provide industry trends and knowledge, clinical information, workflow insight, product reviews and evaluation to help chiropractors improve patient outcomes and grow their practices,” says Kray Kibler, CFO, ScripHessco.

ScripHessco is the leading supplier to the chiropractic profession, offering an unparalleled selection of supplies and equipment for a one-stop shopping experience, as well as value-added services that help chiropractors improve treatment and optimize patient health and wellness.

Dr. Baron, a committed leader of the healthcare community who has served several prestigious appointments for local, state and national groups, states, “I’m enthusiastic to work with ScripHessco because of its excellent client services and teamwork approach, and proud to play a role in helping doctors of chiropractic be more successful in their practices by giving them the latest tools and knowledge for providing the most advanced care, as well as useful product knowledge and business tips for practice enhancement.”

Dr. Sokoloff, now in his 27th year of practice and team chiropractor for the University of Maryland since 1991, adds, “I’m pleased to join ScripHessco’s mission to elevate the profession of chiropractic, promote its value for promoting wellness, and serve the professional needs of this growing industry.”

About ScripHessco
ScripHessco, member of the Scrip Companies family, provides equipment and supplies to complementary and alternative medicine (CAM) professionals and offers the broadest selection of chiropractic products, including the largest variety of reconditioned adjusting tables in the world. ScripHessco offers exceptional customer service, promotes wellness initiatives and serves as an educational resource for the benefit of its customers and also is the only national company to offer regional sales representation. Visit www.scriphessco.com.

Mechanical Traction & Decompression Seminar

Monday, March 24th, 2014

Integration of Mechanical Spinal Distraction and Low Level Laser into Clinical Practice to Improve Outcomes and Patient Retention
Instructor: Dr. Christopher Proulx, DC, MS, ATC, CSCS

COURSE DESCRIPTION:
The purpose of this course is to provide a foundation of appropriate mechanical spinal distraction and low level laser therapy, techniques based on current rationale. The scope is inclusive of approaches applicable to common conditions treated with modalities in the chiropractic clinic. This workshop/lecture course will also provide the participant with an overview of the effects of the modalities on specific conditions. Participants will have the opportunity to discuss treatment protocols and obtain practical experience in the implementation of the protocols.

COURSE OBJECTIVES
Upon completion of this course the participant will be able to:

  • Describe the basics in emission of laser and light
  • Describe the characteristics of laser
  • Describe the biochemical and physiologic effects of laser
  • Describe the indication of laser therapy
  • Use the application of laser therapy
  • Describe the contraindication of laser therapy
  • Describe the indication of mechanical spinal distraction
  • Describe the appropriate patient
  • Describe the basic biomechanical and physiological aspects to mechanical spinal distraction treatment of specific spinal conditions with mechanical spinal distraction
  • Describe the progression in spinal rehabilitation and therapeutic modalities
  • Describe the contraindications of therapeutic modalities.

WHEN:
April 17, 2014
8:00 AM-5:00 PM

WHERE:
Springhill Suites
3055 Scott Futrell Drive
Charlotte NC. 28208
704.405.6061

CEU accredited applied for in South Carolina, North Carolina, and Georgia.
Certificates will be issued to eligible participants upon completion of the course.

REGISTRATION:
To register for the seminar, contact John Halsey – jhalsey@scripco.com.

To download, or print, the seminar information in PDF format, click here.

Triton DTS Basic Package

ScripHessco Announces Successful Events: 8th Annual Professional Football Chiropractic Society’s Continuing Education Seminar and First Annual Chiropractic Combine

Wednesday, March 12th, 2014

ScripHessco, providers of high quality chiropractic equipment and supplies, announces the success of two key chiropractic events in February. The Company served as the 2014-2015 title sponsor for the 8th Annual Professional Football Chiropractic Society’s (PFCS) Continuing Education Seminar. In addition, the two organizations collaborated during the NFL Scouting Combine in Indianapolis to launch a popular new networking event, Chiropractic Combine, which brought chiropractic students and doctors together to meet in a social setting to discuss trends in sports chiropractic, open chiropractic positions in sports and professional football, and available associate positions within the field.

PFCS Logo“Through their work with world class athletes, NFL players, and educational seminars, the PFCS has made significant contributions to advance awareness of the importance and healing nature of chiropractic – a cause that drew considerable attention because of these two important events,” says Kray Kibler, CFO, ScripHessco. “This year, speakers focused on traumatic shoulder injuries, concussions, injury prevention and improving concussion communication in youth sports. The PFCS is committed to providing consistency among constituents, taking the best practices from each alliance and creating a template to apply to chiropractors who work with other pro sports.”

Alan Sokoloff, D.C. for the Baltimore Ravens and former board member of PFCS, states, “This year we were pleased to introduce the Chiropractic Combine, a one-of-a-kind event that was made by possible by ScripHessco, an industry leader that fully supports chiropractic. In professional football, chiropractic has grown to be an essential part of the health care team for wellness, improving sports performance, and enhancing injury rehabilitation for all athletes.”

ScripHessco is the leading supplier to the chiropractic profession, offering an unparalleled selection of supplies and equipment for a one-stop shopping experience, as well as value-added services that help chiropractors improve their patient outcomes. ScripHessco has a long history of providing support to the chiropractic community through its contributions to the Foundation for Chiropractic Progress, American Chiropractic Association, various industry organizations and associations, educational institutions, and the PFCS.

Kyle Prusso, D.C. for the Oakland Raiders and president of the PFCS, adds, “We’re grateful for ScripHessco’s support, and expect to build upon this year’s excitement to build buzz around next year’s events.”

About ScripHessco
ScripHessco, member of the Scrip Companies family, provides equipment and supplies to complementary and alternative medicine (CAM) professionals and offers the broadest selection of chiropractic products, including the largest variety of reconditioned adjusting tables in the world. ScripHessco offers exceptional customer service, promotes wellness initiatives and serves as an educational resource for the benefit of its customers and also is the only national company to offer regional sales representation. Visit www.scriphessco.com.

ScripHessco Teams up with the Professional Football Chiropractic Society

Tuesday, February 11th, 2014

February 11, 2014

FOR IMMEDIATE RELEASE:

ScripHessco Teams up with the Professional Football Chiropractic Society

 

(February 11, Bolingbrook,IL) –ScripHessco announced today its partnership with the Professional Football Chiropractic Society (PFCS) as the 2014-2015 title sponsor.  Scrip Hessco will also be the official distribution partner and table supplier to the PFCS.

In addition, ScripHessco and the PFCS will collaborate during the NFL Scouting Combine in Indianapolis in February to fulfill a need within the industry.  Together, they will launch a new networking event called the “Chiropractic Combine” in which chiropractic students and doctors meet in a social setting to discuss trends in sports chiropractic, open chiropractic positions in sports and professional football, and available associate positions within the field.

“We hear from very qualified students seeking jobs and from top doctors in need of new associates as well as sports chiropractors looking to better use their skills,” stated Kyle Prusso, President of the PFCS  and team chiropractor for the Oakland Raiders NFL football team.  “The idea originated with one of our members, Alan Sokoloff of the Baltimore Ravens.  The PFCS board and I all agreed that ScripHessco was a natural to join our team in bringing quality graduates and hiring doctors together during our PFCS Continuing Education Seminar because of their long history of supporting and giving back to the chiropractic community.”

“ScripHessco has quietly served the industry through foundations and associations for years,” added Frank Brady, Chairman of the PFCS and team chiropractor for the Philadelphia Eagles NFL football team.  “We feel it’s important to partner with an industry leader that supports the cause of chiropractic, and ScripHessco is clearly the player we want on our team.”

“Through their work with world class athletes, NFL players, and educational seminars, the PFCS has made significant contributions to advance awareness of the importance and healing nature of chiropractic,” stated Kray Kibler, CEO of Scrip Companies, parent of ScripHessco. “We look forward to working together as a team and building relationships in support of this industry.”

Registrations are being taken now for the Continuing Education Seminar February 21-22 in Indianapolis, IN and for the Chiropractic Combine on Friday, February 21 at 6:00 pm at www.ProFootballChiros.com.

About ScripHessco:

ScripHessco, www.scriphessco.com, is the leading supplier to the chiropractic profession, offering an unparalleled selection of supplies and equipment for a one-stop shopping experience. ScripHessco has a long history of providing support to the chiropractic community through its contributions to the Foundation for Chiropractic Progress, various industry foundations and associations, and now through the Professional Football Chiropractic Society.

About the Professional Football Chiropractic Society:

Professional Football Chiropractic Society (PFCS), www.ProFootballChiros.com is an organization of chiropractors who provide the highest quality Chiropractic health care to the elite athletes of Professional Football. Our mission is to communicate and provide education. To initiate and continue a better understanding of Chiropractic for athletes, coaches, administrative and healthcare staff of our respective teams. It is our goal to enhance the health and performance of each and every individual athlete, so they may express their optimal health potential.

Contact: 

Julie Lohmeier, ScripHessco

jlohmeier@scripco.com

630-771-7408

www.scriphessco.com

 

Dr. Kyle Prusso

docprusso@yahoo.com
925-766-8275

Dr. Frank Brady

prodoc@comcast.net

Parker Seminars in Las Vegas

Monday, January 6th, 2014

Join us at the Parker Seminars in Las Vegas – January 2014.  If you are there stop by our booth 309 to hear about our new chiropractic supplies and equipment.

 

Parker Seminars in Las Vegas – January 2014

The World’s LARGEST Chiropractic Seminar is Heading to Las Vegas!

If there was ever a time to experience Parker Seminars, the world’s top chiropractic seminar series, that time is January 9-11 in Las Vegas, where practicing chiropractors, speakers, and coaches from around the world are meeting for our flagship event. It’s PARKER SEMINARS LAS VEGAS 2014, and it’s set to be our biggest, most extraordinary seminar yet!

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry.  Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Deluxe Full-Spine Posture Pump Model 4100

Monday, December 2nd, 2013

Deluxe Full-Spine Posture Pump Model 4100 – Tried & true favorites with tried & true savings!

Customer review

Patients that previously experienced failure with expensive computerized traction are finding relief with this simple device. by Dr. G


Models 1000 & 2000 combined!

  • Model 1000 Posture Pump Cervical Spine Trainer: Patented breakthrough in corrective-home-care. Expands, shapes and molds from within the lordotic concavity. Employs EED (Expanding Ellipsoidal Decompression) and pressure-over-time.
  • Model 2000 Posture Pump Elliptical Back Rocker: Dual vectored cells separate thoraco-lumbar/lumbo-sacral joints into their natural elliptical configuration. Rocking creates motion decompression. This patented corrective-home-care appliance attacks joint-locking with EED and pressure-over-time.

As seen on The Doctors

8610007L

Marketing for Chiropractors

Monday, November 4th, 2013

It is no secret that competition is fierce these days in many professional fields.  Although many chiropractic patients may come only when they are experiencing some sort of pain, it is important to remind your patients that regular chiropractic care has numerous health benefits.

Suggesting that they make a follow-up appointment can be a good way to keep patients coming back on a regular basis, but sometimes that just isn’t enough.  It is important to know how to market your business properly, so that people do not forget to come back.  With some basic marketing techniques, you can ensure that your practice is not forgotten, without being overbearing.

The internet is, of course, one of the best marketing tools for any kind of business.  Being able to reach out to people and have them also be able to contact you whenever needed is an incredibly valuable tool.  Social media websites such as Facebook or Linked In allow you to give friendly reminders about the benefits of chiropractic care, as well as other health information that you may wish to share.  Social media also allows patients to contact you with any questions or concerns.  Sending out weekly or monthly health email newsletters is another great way to keep in touch with patients.

Although the internet is certainly a free and effective way to market yourself, it is important to use a variety of communication channels.  Sending out monthly newsletters or flyers with health information (and some fun stuff too) is a nice gesture that will help to keep you top of mind in patient’s lives.  Sending out birthday cards is also a friendly way to keep a solid rapport with each and every valued patient.

A great way to drum up some business is to have a “patient appreciation day” where people can get discounted treatments, gift certificates, and other fun prizes.  Although discounted adjustments may not be ideal, it is highly likely that you will earn that money back in repeat business.  Patients respond quite well to being shown that they are valued, and you can be sure that at least a small percentage of those people will return again and again.

The most important marketing tool is the way that you run your business.  Keep your office completely clean, nicely decorated, and stocked with the latest and best products.  Working with quality equipment will help you to do your best, and your patients will be able to tell that you are truly committed to providing them with the highest quality care and service.

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry.  Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Sleep and Feel Better with a Cervical Pillow

Monday, July 29th, 2013

One of the most commonly overlooked aspects of health maintenance is slumber.  The average person spends approximately 100,000 hours of their life asleep1, so it is absolutely essential that steps are taken to make sure that those hours are used right.  Sleeping habits can play a major role in determining a person’s waking habits as well as overall health.

Poor sleeping habits can lead to a number of health issues.  A person who sleeps on a mattress or pillows that does not provide adequate back and neck support may experience a large variety of different health problems that stem directly from this common issue.    For instance, sleeping on a non-supportive pillow every night can cause the spine to slowly move, which can pinch a nerve, possibly causing severe chronic pain later in life.

Many chiropractors offer cervical therapeutic pillows, which are specifically designed to help people to get the best, healthiest sleep possible.  These pillows are contoured to make sure that the spine is straight and that the neck has the support that is essential for maintaining healthy sleeping habits.2

Everyone has different needs, so some people have the most success ordering a custom cervical pillow.  Visiting a chiropractor and speaking to them about the available options is an excellent step that can lead to years of better sleeping and healthier living.  These may cost a little bit more than most pillows, but the results are worth it.  Remember that most people spend at least a third of their lives lying down in bed, so why not make that significant amount of time as pleasant as possible?

These cervical pillows have other benefits as well.  Many people struggle with snoring or breathing problems while they sleep.  Cervical pillows do not just align the spine; they also keep the airways straight.  This can help people to sleep more soundly, receive necessary amounts of oxygen, and even help reduce snoring!3

It can be difficult to achieve a natural and neutral sleeping position without the right supplies.  Cervical chiropractic pillows are an investment in many years of comfortable and healthy sleeping, which will inevitably help the user to feel better in many ways.

Chiropractors buy chiropractic supplies such as cervical pillows for their patients from Scriphessco.com because they know that they will receive pro-quality products without paying premium prices.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry.  Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items such as cervical pillows.

(1) – http://wiki.answers.com/Q/How_much_time_do_people_spend_sleeping

(2) – http://www.creechchiropractic.com/2012/05/the-benefits-of-a-cervical-pillow/

(3) – http://www.wisegeek.com/what-is-a-cervical-pillow.htm

 
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