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Archive for the ‘Biofreeze’ Category

How to Make Your Chiropractic Practice Grow

Monday, May 16th, 2016

Mark Sanna, DC, ACRB Level II, FICC

CEO, Breakthrough Coaching

Breakthrough Coaching Logo

Building a successful chiropractic practice can be a competitive business. You must continually advance your practice by attracting new patients, maintaining the ones you already have and incorporating new technologies and techniques. This is something you must do continually or your practice will stagnate rather than expand.

 

Win on the Web

There is a high likelihood that your next new patient will search for you on the web even if they have been referred by one of your current patients. Make sure that their first impression of your practice is excellent by hiring a professional web designer to build a website for your practice. Make sure that the content is written with search engine optimization in mind, so prospective patients will find you when searching the web. If you don’t already have a catchy phrase or brilliant logo for your practice, now would be the time to create one. Include well produced, short video clips so that patients can get to know something about you before coming to your practice. Patients come to your practice assuming you know how to do chiropractic, but what they really want is to get to know you and your staff. They want to be welcomed and feel that they have made a good decision on how to spend their hard earned dollars on their health. If they like how they are treated and feel you have their best interests at heart, then they will trust you.

 

Review Your Software

If you are serious about expanding your chiropractic practice, you must be sure the software system you have in place will accommodate the growth and the requirements of electronic records management. If you’re unsure if you have the right software, you will need to review several different systems to determine which will best suit your needs. Practice can become a nightmare if you don’t have the proper software to track appointments, insurance claims, patient records, and payments. The right software should allow you to file insurance claims electronically to save you time and paperwork. A good piece of software will allow you to track your practice, spot trends in services and reimbursement, and help you grow into a profitable practice all at the same time.

 

Market Internally

Internal marketing and word-of-mouth advertising are the best two ways to attract new patients. They are also the least expensive methods of advertising. Word-of-mouth is spread mostly by people who come to you for chiropractic services and are pleased with your work. Patients who are pleased with their chiropractor, typically recommend them to their friends and family members. You can encourage former patients who no longer visit you by reaching out to them with reminder postcards for a check-up or for other services. If you don’t get an immediate response, continue to mail on a quarterly basis. It often takes several contacts before a reminder will spur someone into action. In addition to postcards, write and send a monthly newsletter to all of your patients via e-mail. Include useful information that educates your patients while subtly promoting your practice.

 

Maintain Current Patients

Although it is normal to lose some patients, you can advance your chiropractic practice by maintaining as many as possible. According to expert practice builders, twenty five percent of your marketing efforts should be focused on attracting new patients to your practice. Your main focus should be on retaining your current patients. Make sure that your current patients are satisfied with your service so they won’t think about finding another chiropractor. Build strong relationships with your patients. Chiropractors who focus on their patients and establish strong relationships increase their revenues, even during financially hard times. Make an effort to remember each patient’s personal information and family members’ names to show that you value their business and see them as an important part of your practice. Solicit your patients’ feedback about their experience with your practice and use the information to realize your strengths and fix your weaknesses.

 

Attract New Patients

Even if you have a large patient base, over time some patients will stop coming in for various reasons. They may move, lose or change their insurance or simply decide to try another chiropractor. Play an active role in your community. Performing community outreach by volunteering to speak at schools, service organizations, local employers and other groups is a highly effective way to attract new patients. Give presentations on topics consistent with your philosophy on health and wellness to bring visibility to your practice and promote your expertise.

 

Most organizations won’t mind if you pass out business cards after your talk. Even if you don’t, people who are looking for a chiropractor will remember your presentation and will locate you via your website. Where state laws allow, you can make yourself especially attractive to new patients by giving them a special offer. Offer a complementary consultation or other service and let people know that you will extend the offer to their family members, friends and co-workers. Reward people who refer new patients to your practice. Give them a small item, such as a gift card, for each family member or friend they refer to you.

 

Expand Your Services

One way to grow your practice is by offering new products services. There are many services that are compatible with chiropractic care. Nutritional supplements, orthotics and supports are natural compliments to chiropractic care. Massage therapy, acupuncture and exercise therapy are high demand procedures that fit well in a chiropractic setting.  Research the services that are in demand and determine whether they will be profitable for your practice to offer them.  Be aware of the services that other health care providers are offering in your community to be sure that your practice remains competitive. Review the pages of this and other chiropractic publications on a regular basis to keep up to date on current practice trends.

 

Add New Technologies

One important way to advance your chiropractic practice is to keep your technology up-to-date. This is especially important when a new technique or piece of equipment can help differentiate your practice by making your procedures easier and more comfortable for your patients. For example, you can switch to digital x-rays that can be read immediately and deliver less exposure to radiation. The new generations of hand-held instrument adjusting devices come equipped with auditory feedback signals that indicate to both doctor and patients that a desired level of movement has been achieved. Many chiropractors are finding that laser therapy is an excellent high-tech adjunct to the traditional modalities they offer. The results are well documented and providing laser therapy can create the cutting-edge buzz that helps to grow a practice. Feature your use of technology prominently in your ads and on your website. Send postcards to patients notifying them when you incorporate something new and beneficial into your practice.

 

Focus on Your Patients

Make the choice to establish, build, and retain solid relationships with your patients. Listen to what they want and treat them well. Give them the intrinsic value they seek from choosing your practice. Deliver quality care above and beyond what they expect. The payback for you will be increased patient referrals, more satisfied patients, and greater profitability. It is then that your practice can continue to grow and truly flourish.

 

Dr. Mark Sanna is a member of the Chiropractic Summit, the ACA Governor’s Advisory Board and a board member of the Foundation for Chiropractic Progress. He is the president and CEO of Breakthrough Coaching

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such asBiofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

 

Biofreeze Fall Sale

Wednesday, August 27th, 2014

The Fall Biofreeze promotion has started so stock up now and save. The Presale is going on now and we will ship your order 9/1/14. Free Biofreeze: Buy 20, Get 4 FREE or Buy 38, Get 10 FREE PLUS a Free Bon Vital Massage Kit!

 

incorporate-biofreeze

 

See all the Fall biofreeze promos here.
http://www.scriphessco.com/shop-by-department/promotions/biofreeze-2014-fall-promotion/

 

 

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Biofreeze Spring Promotion

Friday, February 7th, 2014

incorporate-biofreeze

The Spring Biofreeze promotion has started so stock up now and save. The Presale is going on now and we will ship your order 3/1/14.  Free Biofreeze: Buy 20, Get 4 FREE or Buy 38, Get 10 FREE PLUS 3 FREE Flex-i-Cold Cold Packs and 2 product displays!

Did you know….that back, shoulder and neck pain causes 49% of all work absences? Get your patients back to work with Biofreeze!

 

See all the Spring biofreeze promos here.
http://www.scriphessco.com/shop-by-department/promotions/-biofreeze-spring-2014-promotion/

 

 

At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably.  Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options.  The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of chiropractic supplies such as Biofreeze and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

Three Ideas for Adding Retail to a Chiropractic Office

Monday, June 17th, 2013

In any business situation, it is important to grow and progress to keep up with modern demands.  These days, the most successful businesses are the ones who offer unique products and services that can’t be found elsewhere. The same is true for chiropractors.

In order to bring in extra revenue, many chiropractors try to offer other products in addition to their adjustments.  Becoming a source of unique products or services is a simple and effective way to attract new clients in the area and also keep loyal customers interested.  Carrying natural products that will benefit patients will also prove that the chiropractor is dedicated to the pursuit of healthy living.

Plenty of products are available today that can be incorporated in the chiropractor’s office.  Part of a chiropractor’s job is staying on top of the latest health advancements and sharing that information with their patients.  People expect their chiropractor to be committed to wellness and offering some of these excellent products is a great way to go above and beyond for each valued customer.

1.  Topical Analgesics.  Chiropractors are known for promoting non-pharmaceutical pain reducing options, and topical analgesics are an ideal product to offer.  These gels and creams are a  healthy way to reduce chronic pain from home.  Offering cooling or warming properties when applied, these help to reduce swelling and inflammation, while offering the user substantial relief from pain.  A tube of Biofreeze, for example, will last for quite some time, and can alleviate pain at home, at work, in the car, or anywhere else where icing may not be convenient.

2.  Cervical Pillows.  It is quite common for poor sleeping habits to cause neck and back problems. Many pillows and mattresses don’t provide the support that the average person requires, which means that they are putting undue pressure on their spine and neck as they sleep. (1)  Cervical pillows provide a better option than standard pillows and are ergonomically designed to keep the spine and neck as straight as possible.  This will provide a better night’s sleep and reduce tension on the body.

3.  Nutritional Supplements.  The goal of chiropractic is to live a  healthy lifestyle, and vitamins, supplemental cleansing teas, and foods, shakes, and sport drinks all go hand in hand with the basic wellness principles generally adhered to by chiropractors.  Teas like Chiro-Klenz may help to make a chiropractic adjustment more effective by cleansing the body of toxins beforehand.

These three products are a wonderful addition to any Chiropractor’s office.  A chiropractor can help his or her patients learn about new products and ideas that can directly benefit their lives, while bringing in some additional revenue in the process.  At Scriphessco.com there are plenty of quality options that will make adding a retail aspect to a chiropractic office simple.

For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry.  Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.

(1) – http://coonrapidschiropractic.com/18/back-pain/decrease-neck-back-pain-by-improving-sleep-habits/

Biofreeze On The Go Singles

Friday, May 27th, 2011

Biofreeze Singles on the go

The power of Biofreeze while on the go

Performance Health has expanded its Biofreeze® product line with the introduction of Biofreeze Pain Relieving Singles, the perfect complement to at-home and in-clinic Biofreeze applications. This innovative packaging provides the power of Biofreeze in an ultra portable, no mess application providing pain relief—anytime, anywhere. Simply snap open the small pouch, apply Biofreeze to the painful area and continue with daily activities. The new Biofreeze Pain Relieving Singles will be available July 1, 2011.

Three top benefits including:

  • Nothing on the hands.
  • Easy to dispose.
  • Fits anywhere.

“We are very excited to launch this truly innovative addition to our highly respected and effective Biofreeze product family,” stated Jeff Mathers, product manager for Performance Health. “Pain can strike at inconvenient times and inconvenient places, and it’s not always feasible for patients to carry our larger patient-sized Biofreeze products. We encourage hands-on health care practitioners to recommend Biofreeze Singles as a complement the patient-sized products so that patients are protected no matter where they go. This stamp-sized packet fits in a wallet or purse and provides immediate access to Biofreeze pain relief. Even when patients are on-the-go, they don’t have to wait to treat pain.”

Biofreeze Pain Reliever is the number one clinically-used and recommended topical analgesic. It delivers targeted pain relief with the benefits of cryotherapy (cold therapy). Doctors, therapists and patients are shifting toward topical analgesics and away from systemic pain relievers, which can affect the gastrointestinal tract, heart, kidneys and other organs, as well as cognition. Conversely, topical analgesics deliver targeted pain relief with low levels of systemic absorption, which may result in less risk for systemic toxicity and/or drug interaction.

 
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