It is no secret that competition is fierce these days in many professional fields. Although many chiropractic patients may come only when they are experiencing some sort of pain, it is important to remind your patients that regular chiropractic care has numerous health benefits.
Suggesting that they make a follow-up appointment can be a good way to keep patients coming back on a regular basis, but sometimes that just isn’t enough. It is important to know how to market your business properly, so that people do not forget to come back. With some basic marketing techniques, you can ensure that your practice is not forgotten, without being overbearing.
The internet is, of course, one of the best marketing tools for any kind of business. Being able to reach out to people and have them also be able to contact you whenever needed is an incredibly valuable tool. Social media websites such as Facebook or Linked In allow you to give friendly reminders about the benefits of chiropractic care, as well as other health information that you may wish to share. Social media also allows patients to contact you with any questions or concerns. Sending out weekly or monthly health email newsletters is another great way to keep in touch with patients.
Although the internet is certainly a free and effective way to market yourself, it is important to use a variety of communication channels. Sending out monthly newsletters or flyers with health information (and some fun stuff too) is a nice gesture that will help to keep you top of mind in patient’s lives. Sending out birthday cards is also a friendly way to keep a solid rapport with each and every valued patient.
A great way to drum up some business is to have a “patient appreciation day” where people can get discounted treatments, gift certificates, and other fun prizes. Although discounted adjustments may not be ideal, it is highly likely that you will earn that money back in repeat business. Patients respond quite well to being shown that they are valued, and you can be sure that at least a small percentage of those people will return again and again.
The most important marketing tool is the way that you run your business. Keep your office completely clean, nicely decorated, and stocked with the latest and best products. Working with quality equipment will help you to do your best, and your patients will be able to tell that you are truly committed to providing them with the highest quality care and service.
At Scriphessco.com, chiropractors can find the products that they require, easily, conveniently, and affordably. Scrip Hessco’s massive inventory allows chiropractors to search for specific items, or browse for new and exciting options. The most successful chiropractors are the ones that are constantly evolving and taking necessary steps to keep business fresh and interesting for the patients, as well as for themselves.
For more than 40 years, Scrip Hessco has been the leading full-service distributor of supplies and equipment to the chiropractic industry. Rely on Scrip Hessco to help you serve your patients and grow your business with popular resale items.